DuPont Company, DUCO Transformagic exhibits photographs
Creation: 1945-1950Abstract
E.I. du Pont de Nemours & Company is a chemical company more commonly referred to as the DuPont Company. The Fabrics and Finishes Department produced DuPont's consumer lines of paints and finishes. DUCO was a durable, quick-drying lacquer used for appliances. It was the standard finish for GM vehicles. This small collection consists of sales photographs that show window displays and art sales exhibits with a live artist demonstrating how to use DUCO paints to repurpose old furniture and household objects in front of a crowd of people. The photographs were taken between 1945 and 1950, primarily by Fred Hess & Son, photographers.
Dates
- Creation: 1945-1950
Creator
- E.I. du Pont de Nemours & Company. Fabrics and Finishes Department (Organization)
- Fred Hess & Son (Atlantic City, N.J.) (Photographer, Organization)
Extent
39 item(s)
Physical Description
39 photographic prints : b&w ; 8 x 10 in.
Historical Note
E.I. du Pont de Nemours & Company is a chemical company more commonly referred to as the DuPont Company. The Fabrics and Finishes Department produced DuPont's consumer lines of paints and finishes; antifreezes; automotive, household, and marine supplies; lawn and garden products; sponges; and various small specialty items.
Lucite was developed in 1931. Because Lucite is clear and transparent, it is used as a glass substitute and in lenses, medical and dental applications, and paints. Lucite was eventually used in paints for automotive finishes. Lucite paint replaced the DUCO and Dulux paints, which DuPont had created in 1920 and 1926, respectively. DUCO was a durable, quick-drying lacquer used for appliances. It was the standard finish for GM vehicles. Dulux was glossier, which made it more popular than DUCO. Lucite paint was introduced in the 1950s and was less expensive and more durable than its predecessors.
During the 1960s, Lucite paints were marketed as interior and exterior house paint. Increased competition throughout the 1970s caused Lucite house paint manufacturing to cease completely by 1983.
Scope and Contents
This small collection consists of sales photographs that show window displays and art sales exhibits with a live artist demonstrating how to use DUCO paints to repurpose old furniture and household objects in front of a crowd of people.
The artist, Edgar Brasseur (1888-1958), was a paint sales representative for the Pittsburgh Glass Company. Brasseur used the art techniques of Peter Hunt (1896-1967), who popularized Pennsylvania Dutch-style tole painting and artwork. Peter Hunt partnered with the DuPont Company and used their nitrocellulose DUCO lacquer paints, often also used by railroad and automobile companies for being tough and providing even coverage. Many of Hunt's and DuPont's joint painting instruction manuals, such as "Transformagic by DuPont," were sold with the paints and patterns at these exhibits.
Brasseur is shown in many of these photographs standing at an easel painting a large canvas or painting a bookcase or other household object in front of an audience. Some views of the demonstration are taken through the window, while other views only depict the window display. The exhibits show a large gathering of audience members at several different locations.
A majority of the photographs were taken by Fred Hess & Son, photographers, a studio that was begun by Ferdinand "Fred" Hess (1858-1932), a Jewish-American photographer who was active in Atlantic City, New Jersey, and later partnered with his son, Myron Hess (1898-1950).
Access Restrictions
No restrictions on access; this collection is open for research.
Language of Materials
English
Finding Aid & Administrative Information
- Title:
- DuPont Company, DUCO Transformagic exhibits photographs
- Author:
- Laurie Sather
- Date:
- 2024
- Description rules:
- Describing Archives: A Content Standard
- Language of description:
- English
- Script of description:
- Latin
Repository Details
Repository Details
Part of the Audiovisual Collections Repository