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Daniel Rochford papers
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Daniel Rochford papers

Accession 2114

Hagley Museum and Library: Manuscripts and Archives Department, Hagley Museum and Library


PO Box 3630
Wilmington, Delaware 19807
askhagley@hagley.org

This finding aid was produced using ArchivesSpace on 2020-07-31 07:53:52 -0400.

Revisions

2020. Revised by Angela Schad.

Finding aid prepared using best local practices and Describing Archives: A Content Standard

Cite items for this collection in the following format:
[Description and dates], Box/folder number, Daniel Rochford papers (Accession 2114), Hagley Museum and Library, Wilmington, DE 19807

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Descriptive Summary

Title: Daniel Rochford papers
Dates: 1925-1983
Accession Number: 2114
Creator: Rochford, Daniel
Extent: 2 Linear Feet
Language of Material: Some items in Persian, Russian, Spanish and German.
Repository: Hagley Museum and Library: Manuscripts and Archives Department
Abstract: Daniel Rochford (1900-1989) spent the bulk of his career as a publicist in the Employee Relations Department of the Standard Oil Company. Before joining Standard Oil in 1944, he worked a series of jobs trying to utilize his skills in publicity and public relations throughout the 1930s and early 1940s. Rochford's papers are a mix of business and personal items, assembled over the course of his varied career.
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Administrative Information


Revisions

2020. Revised by Angela Schad.

Access Restrictions

Materials are stored off-site and require 24 hours' notice.

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Biographical Note

Daniel Rochford (1900-1989) spent the bulk of his career as a publicist in the Employee Relations Department of the Standard Oil Company. Born in Rockford, Minnesota, he attended Yale University and the Harvard Law School. He began his career in journalism, serving as a reporter and aviation editor of the Boston Transcript from 1922 to 1929. The Depression derailed this career, and he spent the 1930s in a series of jobs, trying to utilize his skills in publicity and public relations. He worked successively for Pan American Airways, The Sportsman magazine, the New England Council, Time magazine, R.L Johnson, Inc., and Frank Gannett's (1876-1957) 1940 campaign for the Republican presidential nomination, as well as freelance jobs. Rochford's war service was with the Office of War Information, followed by a one-year stint with the advertising agency Young & Rubicam. In 1944, he secured permanent employment in the Employee Relations Department of the Standard Oil Company, from which he retired in 1964. He moved to Peekskill, New York, and died on July 29, 1989.

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Scope and Content

The papers are a mix of business and personal items. The papers inform the ways in which Rochford's early contacts impacted his subsequent career as a publicist. Individual letters from the likes of pollster Elmo Roper (1900-1971), scientist Edwin Land (1909-1991), magazine magnate Henry Luce (1898-1967), publisher Robert McCormick (1880-1955), boxer Gene Tunney (1897-1978), politician Herbert Hoover (1874-1964), writer Lowell Thomas (1892-1981), and ace pilot Eddie Rickenbacker (1890-1973), show the range of Rochford's connections. The letters from Yale classmate William Benton (1900-1973) of the advertising agency Benton & Bowles, who aided Rochford in his switch to publicity, are of particular note.

There are a number of pieces on early aviation and Rochford's contacts with aviators who later became airline executives, as well as brochures for Northwest Airlines, Pan American, and Pan American-Grace Airways. There is also material on the America First movement and Frank Gannett's (1876-1957) presidential bid, a speech by Abe Fortas (1910-1982) on the Public Utilities Act, a proposal for publicizing the centennial of the Cunard Line (1939), tourist brochures produced for the New England Council and for southwestern dude ranches, notes from a 1938 ad campaign by Fred Hamlin (1905-1959) to increase the consumption of bread, preliminary ideas for the "Four Freedoms" concept from H. D. Lasswell (1902-1978), and publicity for a 1943 tour of the Sperry Gyroscope factory by Soong Mei-ling, or Madame Chiang Kai-shek (1898-2003).

Among the materials from Rochford's time with Standard Oil years are samples of newspapers and newsletters published for the employees of the Abadan, Iran, refinery, including one in Persian, which depict expatriate life under the Shah. There are also samples of union newspapers and George Seldes' (1890-1995) IN FACT. Also of note is a file on Will Anthony Madden (1883–1973), an African-American monologist and former ESSO employee who operated a small theater in Greenwich Village and whom Rochford aided. The file contains a modernist ode to Standard Oil that Madden apparently wrote and recited. Items on Russia from the 1950s include an Intourist brochure, a copy of the Declaration of Independence in Russian, and a fact book on American life and government in English and Russian.

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Arrangement

Arranged alphabetically by subject.

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Separated Material

Daniel Rochford photographs (Accession 1995.291), Audiovisual Collections and Digital Initiatives Department, Hagley Museum and Library.

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Access Points

Advertising agencies
Aeronautics
Employee motivation
Journalism
Marketing
Personnel management
Standard Oil Company (Ohio)
Tourism
United States -- Politics and government
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Series Descriptions and Inventory

Box
1 Abadan - Miscellaneous, 1955-1959
Box
1 Abadan newspaper (Persian), 1957-1959
Box
1 Abadan Today, 1958-1959
Box
1 Abadan Today (bulletin), 1957-1959
Box
1 Adcraft Club of Detroit, 1938
Box
1 America First Committee, 1940-1941
Box
1 American Legion - Crosscup-Pishon Post No. 281, 1936
Box
1 American Management Association, 1944-1966
Box
1 Aviation miscellany, 1928-1955
Box
1 BBDO News Bureau, 1936
Box
1 Benton, William B., 1927-1950
Box
1 Blair, Don, 1944-1954
Box
1 Boillod, Charles A., 1939-1941
Box
1 Boston Transcript article, 1929
Box
1 Bowen, R. Sydney (Aviation magazine), 1929
Box
1 Braniff Airways, 1942-1946
Box
1 Brown, R. Kenneth, 1940-1948
Box
1 Brygider, Mrs. Edward (horse farm), 1968
Box
1 Carlson, Hilding N. (New England Aircraft School, Inc.), 1935
Box
1 Carrier Corporation, 1944-1953
Box
1 Carson, James E., 1931-1950
Box
1 Carter, John M. (Young & Ottley), 1938-1939
Box
1 Carter, Sydney (son of Winthrop), 1939
Box
1 Carter, Winthrop L., 1938
Box
1 Chambers, Reed, 1940
Box
1 Chaing Kai-shek, Mme., 1943
Box
1 Chicago Federated Advertising Club, 1938
Box
1 Colliers Magazine, 1943
Box
1 Collisson, Charles F. (Minneapolis Tribune), 1932-1939
Box
1 Columbia Broadcast System, 1938-1952
Box
1 Commentator magazine, 1940
Box
1 Consolidated Edison Company of New York, Inc., 1945
Box
1 Copeland, Harry Depew (Curtiss-Wright Corp.), 1930-1947
Box
1 Crouch-Bolas Aircraft Corporation, 1935
Box
1 Cue magazine, 1938-1939
Box
1 Cunard Line, 1939
Box
1 Currin, Theda Moore (secretary), 1944-1946
Box
1 Curtis, Frank (United Air Lines), 1935
Box
1 Curtis Publishing Company, 1937
Box
1 Curtiss-Wright Corporation, 1926-1943
Box
1 Damon, Ralph S. (American Airlines), 1943-1948
Box
1 Dennis, William A. (Consolidated Vultee Aircraft Corp.), 1945
Box
1 Dessler, Walter M. (ESSO), 1946-1948
Box
1 ESSO News Repprts, 1944
Box
1 Felton, G. Haines, 1930
Box
1 Fortas, Abe - Public Utility Act, 1938
Box
1 French, A. Wallis, 1935-1943
Box
1 Frye, Jack (TWA), 1938
Box
1 Gannett for President National Committee, 1940
Box
1 Glenn L. Martin Company, 1945
Box
1 Gould, Bruce, 1935-1939
Box
1 Grant, Howard "Halcyone" (The Sportsman), 1930-1938
Box
1 Hall, Glenn Robert (Yale classmate), 1938-1948
Box
1 Hamlin, Fred, 1932-1950
Box
1 Hanks, Stedman Shumway, 1937-1949
Box
1 Hannay, Meta K. (The Sportsman), 1931
Box
1 Heinmuller, John P. V. (Longines-Wittnauer Watch Co.), 1941-1944
Box
1 Hoover, Herbert, 1938
Box
1 House, Capt. William E. (Springfield Armory), 1939
Box
1 Howe, E. L. "Bronc" (American Airlines), 1963-1964
Box
1 Kauffman, G. Francis (ESSO cartoons), 1947-1962
Box
1 Knott, Heinrich, 1931
Box
1 Knox, Frank, 1935-1940
Box
1 Kresge, Howard S., 1951-1953
Box
1 Labor press, 1948-1959
Box
2 Latin American Employee Relations Conference, 1946
Box
2 Licensed pilots, 1924-1935
Box
2 Lieber, Francis "Bud," 1934-1938
Box
2 Liebman, Julius, 1938-1957
Box
2 Life Magazine, 1938-1972
Box
2 Link, Walter K., 1955
Box
2 Liss, Doris (artist), 1938
Box
2 Lockheed Aircraft Corporation, 1944-1954
Box
2 Lodge, Henry Cabot, 1931-1951
Box
2 London, Kurt L., 1942-1945
Box
2 Love, Robert M. (Inter-City Airlines), 1935
Box
2 Lunch-hour movies, 1949
Box
2 Lyman, Lauren D. "Deke," 1938-1972
Box
2 McCormick, Col. Robert R., 1937-1941
Box
2 Madden, Will Anthony, 1947-1953
Box
2 Massachusetts Federation of Taxpayers Associations, 1935
Box
2 Maxson, Ralph, 1959
Box
2 May, Geoffrey & Elizabeth, 1929-1977
Box
2 Moon, Harold, 1930-1940
Box
2 Navy, 1943-1951
Box
2 New England Council - Publicity, 1936
Box
2 New England flyers yearbook data, 1929
Box
2 Northwest Airlines, 1946
Box
2 Pan American Airways, 1930-1958
Box
2 Philadelphia Rapid Transit Air Service, Inc., 1926
Box
2 Rice, Maxwell Jay (Pan American), 1937-1943
Box
2 Rickenbacker, Eddie V., 1946-1951
Box
2 Rochford, Daniel - Personal
Box
2 Rochford, Daniel - Published material, 1930-1940
Box
2 Roosevelt, Kermit, 1932
Box
2 Rotary Club, 1970-1971
Box
2 Russia, 1943-1960
Box
2 St. Louis Advertising Club, 1938-1939
Box
2 Santa Fe Railway - Dude ranches, 1939
Box
2 Smith, Harold - Cartoons, undated
Box
2 Sportsman Pilots Association, 1935-1938
Box
2 Sprague, George E. (Mass. Air National Guard), 1935
Box
2 Standard Oil Company - Miscellaneous, 1944-1960
Box
2 Stephenson, Benjamin T. (General Investors Corp.), 1935-1941
Box
2 Stone, Harvey L. (American Airlines), 1935-1943
Box
2 Sutherland, John (John Sutherland Productions, Inc.), circa 1950s
Box
2 Taylor, William H., 1935-1966
Box
2 Thomas, Lowell, 1937-1938
Box
2 Time, 1935-1942
Box
2 Tracy, S. Edwin & family, 1930-1983
Box
2 Treat, Lawrence A., 1945-1972
Box
2 Von Tresckow, Walter, 1938-1939
Box
2 Whitcomb, Edward J. (United Air Lines), 1935
Box
2 Wooley, Maj. Charles H., 1922
Box
2 Yankee Pilot, 1938
Box
2 ZeIcer, F. William, 1932-1943; 1~