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DuPont Company Advertising Department collection of miscellaneous graphic materials
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DuPont Company Advertising Department collection of miscellaneous graphic materials

Accession 1996.291

Audiovisual Collections and Digital Initiatives Department, Hagley Museum and Library


PO Box 3630
Wilmington, Delaware, 19807
302-658-2400
research@hagley.org

Finding aid prepared by Laurie Rizzo in 2013.,

This finding aid was produced using the Archivists' Toolkit 2013-08-19T13:17-0400

Finding aid prepared using best local practices and Describing Archives: A Content Standard

Cite items for this collection in the following format:
[Description and dates], Box/folder number, DuPont Company Advertising Department collection of miscellaneous graphic materials (Accession 1996.291), Hagley Museum and Library, Wilmington, DE 19807

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Descriptive Summary

Title: DuPont Company Advertising Department collection of miscellaneous graphic materials
Dates: circa 1910-1970
Accession Number: 1996.291
Creator: E.I. du Pont de Nemours & Company. Advertising Department .
Extent: 338 items
Physical Description: 27 prints (postcards) ; 9 x 14 cm. or smaller; 8 slides : lantern ; 8 x 10 cm. and 303 items
Language of Material: English
Repository: Hagley Museum and Library: Audiovisual Collections and Digital Initiatives Department
Abstract: The Advertising Department representatives in each of the industrial departments worked with the central staff in creating ad campaigns.The collection consists of miscellaneous DuPont Company advertising materials, including postcards, pictorial envelopes, lantern slides, advertisements, display cards, and illustrated pamphlets.
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Administrative Information


Access Restrictions

This collection is open for research.

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Historical Note

E.I. du Pont de Nemours & Company's Advertising Department was formed in September 1921, when the company was reorganized with a decentralized structure. Prior to that time, advertising had been a division of the Sales Department, but when the sales function was decentralized, a central department became necessary to coordinate advertising activities across product lines. The Advertising Department was renamed the Marketing Communications Department on January 1, 1980.

During and after World War I DuPont expanded its product line to include dyes, plastics, rubber-coated fabrics, acids, heavy chemicals, pigments, paints, and varnishes. In 1921 the company was reorganized into a series of autonomous operating or industrial departments based on product lines and coordinated by a central corporate office, and advertising became a central staff or auxiliary department. Advertising Department representatives in each of the industrial departments worked with the central staff in creating ad campaigns.

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Scope and Content

The collection consists of miscellaneous DuPont Company advertising materials, including postcards, pictorial envelopes, lantern slides, advertisements, display cards, and illustrated pamphlets. Postcards include five sets of a series of images of hunting dogs, specifically the National Field Trial Championship winners from 1896-1910, by the artist Edmund Osthaus. Other postcards include a series of game and game birds advertising DuPont gunpowder; a reproduction of a trap shooting scene by N.C. Wyeth also advertising DuPont powders; and a reproduction of Howard Pyle's painting of the DuPont powder wagon carrying powder to Commodore Perry in 1813. Pictorial envelopes in the collection also have images of championship hunting dogs and game birds and advertisements for DuPont powder. Lantern slides have Spanish language advertisements for various DuPont paints, including Duco and Dulux, and speedy wax.

The collection also includes advertisements and display cards for a variety of DuPont products including automotive products, cellophane, cellulose sponges, gunpowder and ammunition, Antron, Challenge Cleanable Collars, Dacron, Lycra, Rayon, Fabrikoid, Nylon, Orlon, Tontine (washable window shades), Zepel, Zelan, paints and varnishes, Duco, Pyralin, Lucite, and Tyvek.

Illustrated pamphlets in the collection include a sample of "Important American Game Birds," illustrated by Lynn Bogue Hunt; three pamphlets about trapshooting and hunting; and salesmen's instruction pamphlets about blasting powders, high explosives, agricultural explosives, shotgun powders, rifle and revolver powders, etc. Miscellaneous items in the collection consist of the seating arrangement for a DuPont sales convention in 1918 and a menu for a convention which is covered with a DuPont Fabrikoid product.

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Series Descriptions and Inventory

I. Postcards
Box
1 "DuPont powder wagon carrying powder to Commodore Perry in 1813." Reproduced from Howard Pyle painting; 7 copies
Box
1 "How are you old man?" Group shooting scene by N.C. Wyeth, advertising du Pont powders; 2 copies
Box
1 Set of 13 cards: "National Field Trial Championship Winners" [hunting dogs], 1896-1910; Edmund Osthaus, artist. (4 complete sets, 1 incomplete set)
Box
1 Game: blue wing teal; Canada goose; canvas backs; gray squirrel; jack rabbit; jack snipe; pair of mallards; prairie chicken; quail; ruffed grouse; wild turkey; woodcock; 2 copies of each
II. Envelopes, letterhead
Box
1 DuPont company, sporting division, shooting powders; Several have images of championship hunting dogs and game birds
III. Lantern slides
Box
1 Advertising various DuPont paints (Duco, Dulux, Marine, Permo, etc.) and Speedy Wax; Spanish language, circa 1950
IV. Illustrated pamphlets
Box
1 Sales instructional materials: blasting powders, high explosives, agricultural explosives, shotgun powders, rifle and revolver powders, etc
Box
1 Sample: "Important American Game Birds," illustrated by Lynn Bogue Hunt
Box
1 "The Sport Alluring,"
Box
1 "Diana of the Traps,"
Box
1 "Wild Game -- its legal status,"
V. Ephemera
Box
1 Seating Arrangement, First Annual Banquet, General Sales Convention, DuPont, American Industries, Hotel Traymore, Wednesday evening, 1918 June 19
Box
1 The Second Annual Convention of the American Pulp and Paper Mill Superintendent's Association, Waldorf Astoria, menu, 1921 June 4; Cover made of Apron Cloth, DuPont Fabrikoid. 2 copies
Box
1 Copy of DuPont Magazine, 1953 February-March
VI. Advertisements, display cards, samples
Box
2 Automotive Products: Zerone, Zerex, No. 7 products
Box
2 Cellophane
Box
2 Cellulose sponges
Box
2 Explosives: Gunpowder, Ammunition (Remington - DuPont), Trapshooting
Box
2 Fabrics and finishes: Antron (nylon carpet fiber), Challenge Cleanable Collars, Dacron, Lycra, Rayon, Fabrikoid, Nylon, Orlon, Tontine (washable window shades), Zepel, Zelan
Box
2 Paints and varnishes: Duco, Other DuPont paints and varnishes
Box
2 Plastics: DuPont plastics, Pyralin, Lucite
Box
2 Tyvek
Box
2 Miscellaneous
VII. Oversize
Drawer
A52 Window display - International Crow Shooting Contest; 8 pieces, several sets of each, some yellow, some red; 1 envelope
Drawer
A52 Advertising posters for Duco, Dulux; 2 sets of 2 posters (cartoon strips) with a note to "Mr. Refinisher"