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Advertising campaigns

 Subject
Subject Source: Library of Congress Subject Headings

Found in 2 Collections and/or Records:

Ernest Dichter papers

 Collection
Identifier: 2407
Abstract: This collection consists of the business records of Ernest Dichter and the several consulting firms through which he operated fully document his role as a pioneer of motivational research, from the beginnings of his career in the United States until a few months before his death.
Dates: 1936-1991; Majority of material found within 1956-1986

Ernest Dichter photographs and sound recordings

 Collection
Identifier: 2009-226
Abstract: Ernest Dichter (1907-1991) was one of the pioneers in consumer motivational research. He started his own consulting business in 1946. It was incorporated in New York as the Institute for Research in Mass Motivations, Inc. in 1952 and renamed the Institute for Motivational Research, Inc. in 1955. This collection consists of photographs, negatives, slides, contact sheets, and audio cassettes.
Dates: 1941-1988