The Bronfman family of Canada acquired the Joseph E. Seagram & Sons Co. of Waterloo, Ontario, in 1927. By the 1950s, Seagram was one of the world's largest alcoholic beverage firms. This collection is composed of photographs used as illustrations in The Seagram Spotlight, a "monthly house organ published by and for the staff of Seagram Distiller's Corporation," according to the 20th anniversary issue (December 1936).

Transportation Displays Inc. (TDI) was an advertising sales agency targeting the commuter market. Founded in New York in 1938, the company installed and maintained placard advertising, posters, signs, and other displays aimed primarily at daily commuters, in railroad stations, passenger cars, menus, and timetables. The collection consists of photographs showing a wide variety of advertising placed and maintained by Transportation Displays, Inc. in train stations throughout the Northeastern United States. Also included are sketch plans of many of the stations, showing locations of poster frames and advertisements.

The Victor Talking Machine Company was an American phonograph record company. In 1901, Eldridge Johnson (1867-1945) combined his patents with those of Emile Berliner (1851-1929), incorporating the Victor Talking Machine Company in Camden, New Jersey and adopting the "His Master's Voice" trademark from Berliner. It increased in success by signing Enrico Caruso (1873-1921) and John Phillip Sousa (1854-1932) among others to recording contracts, by introducing the Victrola with its enclosed horn in 1906, and by improving recording technology. This item is an advertising brochure for Victor Talking Machine Company records.

The Vitale Fireworks Manufacturing Company was founded in New Castle, Pennsylvania by Italian immigrant, Constantino Vitale (1876-1949) in 1922. It became a family business as his four sons and one of his sons-in-law joined him in the management and operation of the company. In 1993, the company was reorganized and now does business as Pyrotecnico FX. This collection consists of a proof and the printing plate it was made from of a page from a fireworks catalog put out by the Vitale Fireworks Manufacturing Company of New Castle, Pennsylvania.

Walter Magee Annettee (1874-1955) was a DuPont Company dynamite salesman, who was based in Birmingham, Alabama. E.I. du Pont de Nemours & Company is a chemical company more commonly referred to as the DuPont company. The company was established in 1802 by Pierre Samuel du Pont de Nemours and his son Eleuthère Irénée du Pont the company began with the production of gunpowder. These are illustrated envelopes advertising DuPont Company smokeless powder and blasting powder; Giant powder (a product of Atlantic Dynamite Co.); Atlas powder (a product of Repauno Chemical Co.); and Hercules powder (a product of Hercules Powder Co.).

Ward and Gow, a New York advertising agency, is credited as one of the first firms to "systematize" advertising in the New York subway and elevated marketplace. These fifteen photographs document advertising on New York City elevated train platforms and on subway cars. Each photo's location is given in the lower right side of the image.

The Warner Company produced lime, sand, and gravel, as well as products derived from those raw materials, such as hydrated lime for agricultural, chemical, construction, and domestic use, plaster, masonry, cement, and concrete. This collection consists of photographs, negatives, advertisements, lantern slides, 35mm slides, and albums from the Warner Company from about 1900 through 1970; the bulk of the material dates to about 1925 to 1955.

The Lea family were among the largest flour mill operators at the Brandywine Fills, near Wilmington, Delaware, beginning in the 1770s until 1927. The mill operated under multiple company names, including Tatnall & Lea, William Lea & Sons, William Lea & Sons Company, Lea Milling Company, and Lea & Company. The records consist of letters, orders, receipts, and advertisements of the William Lea & Sons Company and its predecessors.

Wm. Rogers & Son was a trademark used by the International Silver Company in silverplate. Various independent New England silversmiths came together and formed the International Silver Company in 1898. These items are point-of-sale advertising display cards for Wm. Rogers & Son silverplate.

World's Columbian Exposition, the Chicago World's Fair which was staged from May to October, 1893, commemorated 400 years since Columbus's New World arrival. This is a flyer advertising the American Aristotype Paper and G. Cramer photographic dry plates.

Consists of Z. Taylor Vinson's collection of transportation ephemera, which focuses primarily on automobile history but also documents other forms of transportation. Includes trade catalogs, books, magazines, and artifacts in addition to manuscripts relating to Vinson's career at the National Highway Traffic Safety Administration.