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Ward and Gow elevated railway and subway advertising album

1903-1910
 Collection
Identifier: 1995-243

Abstract

Ward and Gow, a New York advertising agency, is credited as one of the first firms to "systematize" advertising in the New York subway and elevated marketplace. These fifteen photographs document advertising on New York City elevated train platforms and on subway cars. Each photo's location is given in the lower right side of the image.

Dates

  • 1903-1910

Creator

Extent

1 volume(s)

General Physical Description note

1 album containing 15 photographic prints : b&w ; 3.75 x 5 in.

Historical Note

Ward and Gow, a New York advertising agency, is credited as one of the first firms to "systematize" advertising in the New York subway and elevated marketplace. Their office address is listed as 1 Union Square, New York on the cover of the album.

Scope and Content

These fifteen photographs document advertising on New York City elevated train platforms and on subway cars. Each photograph's location is given in the lower right side of the image. Since many of the advertisements are for theater or vaudeville shows for which Ward and Gow also did advertising, it is possible to date some of these images within a month's time. Most of the images are devoid of people.

Location

GL Box 1.

Existence and Location of Copies

View selected items online in the Hagley Digital Archives.

Access Restrictions

This collection is open for research.

Related Material

Ward and Gow collection (MSS 767), Baker Library, Harvard Graduate School of Business Administration, Harvard University.

Language of Materials

English


Additional Information

Related Names

Creator

Finding Aid & Administrative Information

Title:
Ward and Gow elevated railway and subway advertising album
Status:
Online
Date:
2014
Description rules:
Describing Archives: A Content Standard
Language of description:
English
Script of description:
Latin

Repository Details

Repository Details

Part of the Audiovisual Collections Repository

Contact:
PO Box 3630
Wilmington Delaware 19807 USA
302-658-2400