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Sales promotion

 Subject
Subject Source: Library of Congress Subject Headings

Found in 1 Collection or Record:

Coca-Cola Company, "Advertising Price List: Section 3 Inside Point of Sale" binder

 Collection
Accession: 2023-213
Abstract:

The Coca-Cola Company is a multinational corporation in the beverage industry, best known for its soft drink Coca-Cola, which was formulated in 1886 by Dr. John Stith Pemberton (1831-1888) as a medicinal syrup for headaches. The company has since evolved to produce a wide variety of beverages and associated products. This small collection consists of a sales catalog and price list showing retailers' options for Coca-Cola point-of-sale advertisements that would encourage customers to purchase additional items before exiting the store, stored in a binder. The binder was updated periodically between 1958 and 1960.

Dates: 1957-1960