Finding Aids

Louis Forman (1908-2002) was a liquor broker who managed the creation and distribution of several different liquor and whiskey brands, including Michter’s. The collection, which focuses on the development and marketing of Michter’s whiskey, with a secondary emphasis on Forman’s liquor brokering business, primarily consists of advertising campaign materials and artwork, business plans and forecasts, deeds, contracts, information on brewing and distilling processes, union contracts, testimonial letters, and other correspondence.

Commonly referred to as simply "Seagram" or "Seagram's," the Seagram Company, Ltd. was for a time the largest producer and distributor of distilled spirits in the world. The records of Seagram and its subsidiaries trace the company's transformation from a small business run by Samuel Bronfman to a diversified multi-national corporation.