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Holeproof Hosiery Company brochure
Founded in 1901, Holeproof Hosiery Company was a Milwaukee, Wisconsin firm that produced men's and women's hosiery, underwear, lingerie and men's pajamas. Carl Freschl (1842-1911) was the founder and his son, Edward Freschl (1877-1930) was the first president of the company. This advertisement brochure for the Holeproof Hosiery Company consists of two Illustrations that show a woman putting on shoes (back) and a woman on the phone (front). The inside contains an a photograph of a woman demonstrating the "extra stretch top" of the stockings.
Raymond Loewy fashion illustrations
Raymond Lowey (1893–1986) began his career in America as a fashion illustrator before moving into industrial design. These are reproductions of advertisements copied from Vogue magazine for Bonwit Teller, Saks Fifth Avenue, Delman Shoe Salon and I. Miller shoe stores, and Kayser textiles and hosiery.
