Raymond Lowey (1893–1986) began his career in America as a fashion illustrator, but shortly thereafter, moved into industrial design. His designs ranged from everyday items like lipsticks, soda bottles, and cigarette packaging to machinery like railroad engines, refrigerators, and space craft. He also designed many corporate logos. Lowey created the MAYA principle—Most Advanced Yet Acceptable. He stated that "The adult public’s taste is not necessarily ready to accept the logical solutions to their requirements if the solution implies to vast a departure from what they have been conditioned to accepting as the norm." Lowey also lectured on industrial design at the Massachusetts Institute of Technology, Columbia University, and the University of Leningrad. His writings include Locomotive: Its Aesthetics, Industrial Design, and his 1951 autobiography Never Leave Well Enough Alone.