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Raymond Loewy fashion illustrations

Creation: 1926-1928
 Collection
Accession: 2001-232

Abstract

Raymond Lowey (1893–1986) began his career in America as a fashion illustrator before moving into industrial design. These are reproductions of advertisements copied from Vogue magazine for Bonwit Teller, Saks Fifth Avenue, Delman Shoe Salon and I. Miller shoe stores, and Kayser textiles and hosiery.

Dates

  • Creation: 1926-1928

Creator

Extent

78 item(s)

Physical Description

39 photographic prints : b&w ; 8 x 10 in. 39 negatives : b&w ; 4 x 5 in.

Biographical Note

Raymond Lowey (1893–1986) began his career in America as a fashion illustrator, but shortly thereafter, moved into industrial design. His designs ranged from everyday items like lipsticks, soda bottles, and cigarette packaging to machinery like railroad engines, refrigerators, and space craft. He also designed many corporate logos. Lowey created the MAYA principle—Most Advanced Yet Acceptable. He stated that "The adult public’s taste is not necessarily ready to accept the logical solutions to their requirements if the solution implies to vast a departure from what they have been conditioned to accepting as the norm." Lowey also lectured on industrial design at the Massachusetts Institute of Technology, Columbia University, and the University of Leningrad. His writings include Locomotive: Its Aesthetics, Industrial Design, and his 1951 autobiography Never Leave Well Enough Alone.

Scope and Content

These are reproductions of advertisements copied from Vogue magazine for Bonwit Teller, Saks Fifth Avenue, Delman Shoe Salon and I. Miller shoe stores, Kayser textiles and hosiery (all in New York). The ads show women's fashions: sportswear, evening dresses, daywear, hosiery, underwear, gloves, and shoes.

Location

GL Box 1.

Access Restrictions

This collection is open for research.

Use Restrictions

For reproduction rights contact Wilmington (DE) Institute Free Library.

Related Material

Raymond Loewy papers (Accession 2251), Manuscript and Archives Department, Hagley Museum and Library.

Raymond Loewy collection of photographs and audio-visual materials (Accession 2004.255), Audiovisual Collections and Digital Initiatives Department, Hagley Museum and Library.

Language of Materials

English

Related Names

Subject

Finding Aid & Administrative Information

Title:
Raymond Loewy fashion illustrations
Description rules:
Describing Archives: A Content Standard
Language of description:
English
Script of description:
Latin

Repository Details

Repository Details

Part of the Audiovisual Collections Repository

Contact:
PO Box 3630
Wilmington Delaware 19807 USA
302-658-2400