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Inez M. Gossett's Avon Products, Inc. papers

Creation: 1920-1967
 Collection
Accession: 2294

Abstract

Inez M. Gossett (1907-2003) was employed by Avon Products, Inc. for thirty-one years. In 1939, she established the Atlanta City office. After the office closed, Gossett became a division sales counselor for district managers in Atlanta, Birmingham, New Orleans, and Memphis. Avon Products, Inc. is a manufacturer and direct selling company of beauty products. It is one of the oldest direct selling companies in the United States. This small collection documents the daily work of a city manager, most notably through Gossett's personal narrative, "A Week in the Life of a City Manager." As city manager, Gossett was responsible for hiring and training sales representatives. The collection contains sample sales representatives' contracts, order forms, and sales training materials.

Dates

  • Creation: 1920-1967

Creator

Extent

.25 Linear Feet

Biographical Note

Inez M. Gossett (1907-2003) was employed by Avon Products, Inc. for thirty-one years.

Gossett was born Dorothy Inez Martz in Adamsville, Alabama, to Maude "Maudie" Vess Martz (1888-1973) and Joe S. Martz (1885-1963). She was a longtime resident of Atlanta, Georgia. In 1939, she established the Atlanta City office. After the office closed, she became a division sales counselor for district managers in Atlanta, Birmingham, New Orleans, and Memphis.

She was a member of the Women's Chamber of Commerce.

In 1925, she married Hobson Fitchue Gossett (1899-1975). The couple had two children.

Historical Note

Avon Products, Inc. is a manufacturer and direct selling company of beauty products. It is one of the oldest direct selling companies in the United States. It traces its origins to 1886 when David H. McConnell (1856-1937) bought the Union Publishing Company of New York City and started manufacturing perfumes to give away with his books. McConnell discovered that his customers were more interested in the fragrances than the books, and he decided to concentrate on selling perfumes. The business was renamed the California Perfume Company (CPC) in an effort to associate its products with the perceived beauty and novelty of the Golden State.

From the beginning, CPC sold directly to the consumer through a national network of sales representatives, primarily women, who were looking for economic opportunities and flexible part-time employment. The representatives were independent contractors who sold CPC products within their assigned territory and received a percentage of their sales. Representatives were supervised by general agents (later known as district supervisors and managers). These district managers were also primarily women who traveled from town to town.

McConnell established a manufacturing headquarters and research laboratory in Suffern, New York, in the 1890s. In 1929, CPC introduced the Avon brand for its toiletries and cosmetics in an effort to modernize its image and rationalize its diverse product lines. CPC was officially renamed Avon Products, Inc. in 1939 to reflect the company's identification with its popular cosmetics and toiletry lines. Avon grew increasingly successful and profitable during the 1940s, and the company expanded into the international market in the 1950s.

Avon diversified in the 1970s. Costume jewelry, fine jewelry, gift, and decorative items were introduced to the product line, and the company entered the mail-order business in 1973. The decade of the 1980s was a period of merger and acquisition for the company. Avon emphasized its role as a woman's company in the 1990s and sponsored the Women of Enterprise awards, a breast cancer awareness program, and a women's international running circuit. By 1998, eighty-six percent of management positions at Avon were held by women, and Andrea Jung became Avon's first woman president and chief operating officer.

Scope and Contents

This small collection documents the daily work of a city manager, most notably through Gossett's personal narrative, "A Week in the Life of a City Manager." As city manager, Gossett was responsible for hiring and training sales representatives. The collection contains sample sales representatives' contracts, order forms, and sales training materials. In her personal narrative, Gossett discusses issues that arise with sales representatives and details how she resolves these issues. She also provides information on specific training meetings, conducts interviews, and reviews new products and catalogs. There are several booklets related to training managers, managers' job descriptions, and a corporate memorandum to managers.

Access Restrictions

This collection is open for research.

Language of Materials

English

Finding Aid & Administrative Information

Title:
Inez M. Gossett's Avon Products, Inc. papers
Author:
Laurie Sather
Date:
2022
Description rules:
Describing Archives: A Content Standard
Language of description:
English
Script of description:
Latin

Repository Details

Repository Details

Part of the Manuscripts and Archives Repository

Contact:
PO Box 3630
Wilmington Delaware 19807 USA
302-658-2400