Ernest Dichter papers
Creation: 1936-1991 Creation: Majority of material found within 1956-1986
Collection
Accession: 2407
Vorschlag zu einer Motiv- und Verpackungs-Studie für Pilca in Deutschland
Found in:
Manuscripts and Archives
Digital Record
Accession: MSS_2407_088_1989A1
Vorschlag zu einer Motiv- une Marketingstrategie Untersuchung fuer Ronning-Kaffee
Found in:
Manuscripts and Archives
Digital Record
Accession: MSS_2407_084_1899A
Vorschlag zu einer Motiv-Untersuchung sur Ergundung der besten Argumente fur den Verkauf von Flugreisen auf der Nordatlantik-Route
Found in:
Manuscripts and Archives
Digital Record
Accession: MSS_2407_051_1129A
Vorschlag zu einer Motiv-Untersuchung ueber die Verkaufs-, Werbe- und Gestaltuegsprobleme der Tengelmann-Geschaefte (Revidiert)
Found in:
Manuscripts and Archives
Digital Record
Accession: MSS_2407_081_1801A_2
Vorschlag zu einer Motivstudie über das Image der Lufthansa in Nordamerika
Found in:
Manuscripts and Archives
Digital Record
Accession: MSS_2407_086_1949D
Vorschlag zu einer Motivstudie für die Firma Sunlight
Found in:
Manuscripts and Archives
Digital Record
Accession: MSS_2407_070_1524A
Vorschlag zu einer Motivstudie fur C+A Brenninkmeyer in Essen
Found in:
Manuscripts and Archives
Digital Record
Accession: MSS_2407_087_1962A1
Vorschlag zu einer Motivstudie ubedie Werbe- und Voraufaprobleme der Marken Schiesser and Tausendassa
Found in:
Manuscripts and Archives
Digital Record
Accession: MSS_2407_055_1227A
Vorschlag zu einer Motivstudie uber das Image der Hurlimann-Lagerbiere
Found in:
Manuscripts and Archives
Digital Record
Accession: MSS_2407_090_2040A_2
Vorschlag zu einer Motivstudie uber das Image des Jenaer Glaswerkes Schott & Gen.: Die Psychologischen Voraussetzungen fur die Bildung eines Homogeneren und Starkeren Firmengesichtes und einer Optimalen Marketing- und Public-Relations-Strategie des Hauses Schott
Found in:
Manuscripts and Archives
Digital Record
Accession: MSS_2407_086_1947A
Vorschlag zu einer Motivstudie uber die Problems des Traubensaftkonsums (Proposal on Grape Juice)
Found in:
Manuscripts and Archives
Digital Record
Accession: MSS_2407_052_1137A
Vorschlag zu einer Motivstudie uber die Werbe- und Verkaufsprobleme der Marken Schiesser und Tausendsassa
Found in:
Manuscripts and Archives
Digital Record
Accession: MSS_2407_060_1323A
Vorschlag zu einer Motivstudie uber die Werbeprobleme der J.R. Geigy A.G. in Basel (Switzerland)
Found in:
Manuscripts and Archives
Digital Record
Accession: MSS_2407_043_0984A1
Vorschlag zu einer Motivstudie uber die Werbeprobleme von Diolen
Found in:
Manuscripts and Archives
Digital Record
Accession: MSS_2407_052_1153A
Vorschlag zu einer Motivstudie ueber das Image des Jenaer Glaswerke Schott & Gen.: Die Psychologischen Voraussetzungen fur die Bildung einens Homogeneren und Starkeren Firmengesichtes und einer Optimalen Marketing- und Public-Relations-Strategie des Hauses Schott
Found in:
Manuscripts and Archives
Digital Record
Accession: MSS_2407_082_1849A
Vorschlag zu einer Motivstudie ueber die Voraussetzungen und Psychologischen Auswinkungen der Bekaempfung der Karies mit 'Anti - Karies - Zuckerwaren'
Found in:
Manuscripts and Archives
Digital Record
Accession: MSS_2407_080_1788A
Vorschlag zu einer Motivstudie ueber Gueldner-Traktoren
Found in:
Manuscripts and Archives
Digital Record
Accession: MSS_2407_082_1846A
Vorschlag zu einer Motivstudie ueber Sanatogen-S und die Psychologischen Voraussetzungen einer Marketinggerechten Werbung fuer Sanatogen-S
Found in:
Manuscripts and Archives
Digital Record
Accession: MSS_2407_076_1668A
Vorschlag zu einer Motivuntersuchung uber die Probleme des Tabakkonsums in Deutschland
Found in:
Manuscripts and Archives
Digital Record
Accession: MSS_2407_060_1324A
Vorschlag zu einer Verpackungstest-Studie für Opilca in Frankreich und Italien
Found in:
Manuscripts and Archives
Digital Record
Accession: MSS_2407_088_1989A
Vorschlag zu einer Werbetest-Untersuchung der Anzeigen-Konzeption 1966 des Hauses C+A Brenninkmeyer, bzw: Zu einer Motivstudie uber das Problem der 'Angebotslosen' Werbekonzeption
Found in:
Manuscripts and Archives
Digital Record
Accession: MSS_2407_087_1962A
What are Consumber Attitudes towards Libby's Tomato Juice? : How do They Compare It with Its Competition?
Found in:
Manuscripts and Archives
Digital Record
Accession: MSS_2407_062_1370P_011
What are Consumer Attitudes toward Butter versus Margarine?
Found in:
Manuscripts and Archives
Digital Record
Accession: MSS_2407_062_1370P_013
What are consumer attitudes toward Ferris bacon in terms of reputation, quality and price?
Found in:
Manuscripts and Archives
Digital Record
Accession: MSS_2407_063_1370P_034
What are Consumer Attitudes toward the Packaging of Bacon in a Tray-Pack as Compared to the Conventional Folder Pack? : How does this affect Company Image and Product Quality?
Found in:
Manuscripts and Archives
Digital Record
Accession: MSS_2407_062_1370P_033
What are housewives' attitudes toward self-polishing floor waxes?
Found in:
Manuscripts and Archives
Digital Record
Accession: MSS_2407_063_1370P_048
What are primary and secondary inconveniences and conveniences associated with the use of regular coffee?
Found in:
Manuscripts and Archives
Digital Record
Accession: MSS_2407_063_1370P_105
What are some of the aspects which may be particularly liked and those that might be disliked in this new product (Teflon coated fiberglass coffee filter)?
Found in:
Manuscripts and Archives
Digital Record
Accession: MSS_2407_063_1370P_050
What are some of the aspects which may be particularly liked and those which might be disliked on this new product (aerosol spray coat for pans, etc.)?
Found in:
Manuscripts and Archives
Digital Record
Accession: MSS_2407_063_1370P_051
What are the Advantages and Disadvantages to the Consumer of the In-Store Bake-Off of Pastries and Bread?
Found in:
Manuscripts and Archives
Digital Record
Accession: MSS_2407_062_1370P_026
What are the Attitudes toward the Use of Prepared Cocktail Mixes: Those with Liquor already in Them, like Heublein's, or Those without Liquor, like Holland House......?
Found in:
Manuscripts and Archives
Digital Record
Accession: MSS_2407_062_1370P_004
What are the basic and underlying reasons why people buy wheat germ?
Found in:
Manuscripts and Archives
Digital Record
Accession: MSS_2407_063_1370P_047
What are the habits and attitudes which cause a housewife to use regular coffee instead of instant ...: when she does (or instant instead of regular) and how do her feelings about brands of regular coffee influence her selection ...
Found in:
Manuscripts and Archives
Digital Record
Accession: MSS_2407_063_1370P_042
What are the product qualities good tuna fish should have?
Found in:
Manuscripts and Archives
Digital Record
Accession: MSS_2407_063_1370P_053
What Attitudes Women have towards Knitting
Found in:
Manuscripts and Archives
Digital Record
Accession: MSS_2407_078_1745C
What carryover effect is there in the Horn & Hardart Name on Horn & Hardart's packaged coffee?
Found in:
Manuscripts and Archives
Digital Record
Accession: MSS_2407_063_1370P_078
What Comes First to Your Mind when You Think or Hear of Each of the Following Products: 1) Wonder Bread; 2) Hostess Cake; 3) Profile Bread; 4) Daffodil Farm Bread; 5) Morton Frozen Foods
Found in:
Manuscripts and Archives
Digital Record
Accession: MSS_2407_062_1370P_022
What do Consumers Think and Believe about Mrs. Paul's Products in Comparison with Competitive Products?
Found in:
Manuscripts and Archives
Digital Record
Accession: MSS_2407_062_1370P_030
What do consumers think and feel about the Howard D. Johnson Company?
Found in:
Manuscripts and Archives
Digital Record
Accession: MSS_2407_063_1370P_036
What do consumers think of Rival Dog Food itself and in comparison with other leading dog foods?: How do Consumers feel about Rival's Advertising? What Ideas are played back?
Found in:
Manuscripts and Archives
Digital Record
Accession: MSS_2407_063_1370P_054
What do you like ... or dislike ... about orange marmalade?
Found in:
Manuscripts and Archives
Digital Record
Accession: MSS_2407_063_1370P_049
What do you like or dislike about soap-filled scouring pads?: Do you think the soap-filled scouring pads now on the market - like Brillo and SOS - are as good as they should be or do you feel that some improvements could be made to make them better? What improvements?
Found in:
Manuscripts and Archives
Digital Record
Accession: MSS_2407_063_1370P_044
What does the Name Fanta as a Brand Name for Soft Drinks mean to You?
Found in:
Manuscripts and Archives
Digital Record
Accession: MSS_2407_062_1370P_002
What is Canada Dry's Image as a multi-line carbonated beverage company?
Found in:
Manuscripts and Archives
Digital Record
Accession: MSS_2407_063_1370P_084
What is Consumer Reaction to Current Whipstix Package, in Terms of Premium Product Image, Immediated Identification of Contents, Convenience of New Bar Form versus Whipped Cups, Colors and Use of Foil?
Found in:
Manuscripts and Archives
Digital Record
Accession: MSS_2407_062_1370P_016
What is Schrafft's Company Image? : What do Consumers Think and Feel about Schrafft's Products and Services as Presented through Schrafft's Quality Isles?
Found in:
Manuscripts and Archives
Digital Record
Accession: MSS_2407_062_1370P_031
What is the Attitude of Women Shoppers in Grocery Stores toward the Display and Arrangement of Bakery Goods Products?: The Arrangement of Each Baker's Display Being Shown as a Separate Unit, or a Display by Types of Baked Goods, Irrespective of the Individual Baker?
Found in:
Manuscripts and Archives
Digital Record
Accession: MSS_2407_062_1370P_020
What is the competitive image of Red Heart Canned dog food?: What is the competitive image of Broadcast canned foods?
Found in:
Manuscripts and Archives
Digital Record
Accession: MSS_2407_063_1370P_035
What is the corporate image of the H. J. Heinz Company?
Found in:
Manuscripts and Archives
Digital Record
Accession: MSS_2407_063_1370P_060
What is the image of Ad detergent in the minds of the New York consuming public?: How does This compare with All and Dash?
Found in:
Manuscripts and Archives
Digital Record
Accession: MSS_2407_063_1370P_055
