Ernest Dichter papers
Creation: 1936-1991 Creation: Majority of material found within 1956-1986
Collection
Accession: 2407
Schlussbericht zu einer Motiv- und Marketing-Studie ueber das BAC-Sortiment
Found in:
Manuscripts and Archives
Digital Record
Accession: MSS_2407_082_1854C
Schlussbericht zu einer Motiv- und Marketingstrategiestudie ueber Herrenhuete: Die Motivpsychologischen Voraussetzungen einer Optimalen Herrenhut-Werbe- und Marketingstrategie in Deutschland
Found in:
Manuscripts and Archives
Digital Record
Accession: MSS_2407_084_1896C
Schlussbericht zu einer Motivstudie uber die Markt- und Werbeprobleme des Deutschen Waescherei-Verbandes
Found in:
Manuscripts and Archives
Digital Record
Accession: MSS_2407_069_1498C
Schlussbericht zu einer Motivstudie ueber die Verkaufs- und Werbeprobleme des 'Kurier'
Found in:
Manuscripts and Archives
Digital Record
Accession: MSS_2407_073_1584C
Schlussbericht zu einer Motivstudie ueber Kalzan
Found in:
Manuscripts and Archives
Digital Record
Accession: MSS_2407_076_1685C
Schlussbericht zu einer Motivstudie ueber Kemdex
Found in:
Manuscripts and Archives
Digital Record
Accession: MSS_2407_076_1667C
Schlussbericht zu einer Motivstudie ueber Okasagold: Die Psychologischen Voraussetzungen einer Optimalen Marketing- und Werbestrategie fur Okasagold
Found in:
Manuscripts and Archives
Digital Record
Accession: MSS_2407_084_1901C
Schlussbericht zu einer Motivstudie ueber Sanatogen
Found in:
Manuscripts and Archives
Digital Record
Accession: MSS_2407_076_1668C
Schlussbericht zur Ersten Stufe der Studie 'Die Zigarette der Zukunft'
Found in:
Manuscripts and Archives
Digital Record
Accession: MSS_2407_074_1612C
Schlussbericht zur Motivstudie ube die Probleme des Traubensaft-Konsums in der Schweiz
Found in:
Manuscripts and Archives
Digital Record
Accession: MSS_2407_052_1137C
Schlussbericht zur Motivstudie uber die Public Relations Proleme der Firma J.R. Geigy A.G.
Found in:
Manuscripts and Archives
Digital Record
Accession: MSS_2407_043_0984C3
Schlussbericht zur Motivstudie uber die Public Relations Proleme der Firma J.R. Geigy A.G.
Found in:
Manuscripts and Archives
Digital Record
Accession: MSS_2407_043_0984C4
Schlussbericht zur Motivstudie ueber Diekoberflachen im Haushalt
Found in:
Manuscripts and Archives
Digital Record
Accession: MSS_2407_044_0984C6
Second Progress Memorandum on Unsatisfied Needs of the Australian Smoker
Found in:
Manuscripts and Archives
Digital Record
Accession: MSS_2407_051_1117B2_1
Second Progress Memorandum on Unsatisfied Needs of the Australian Smoker
Found in:
Manuscripts and Archives
Digital Record
Accession: MSS_2407_053_1172B2
Sego -- 900 calorie diet food
Found in:
Manuscripts and Archives
Digital Record
Accession: MSS_2407_063_1370P_089
Sexual Attitudes in the United Kingdom -- Today
Found in:
Manuscripts and Archives
Digital Record
Accession: MSS_2407_085_1904E
Should a New Kosher Gravy be Packed in a Can such as Franco-American or Packaged in a Foil Container such as Good Seasons, a Product of General Foods?
Found in:
Manuscripts and Archives
Digital Record
Accession: MSS_2407_062_1370P_025
Sicks' Breweries Ltd., Clarification and Amplification of Interim Report Molson's B.C.
Found in:
Manuscripts and Archives
Digital Record
Accession: MSS_2407_060_1331B1
Small Scale Pilot Study to find the Best Way of presenting a Line of Prepared Foods in Cans
Found in:
Manuscripts and Archives
Digital Record
Accession: MSS_2407_070_1521D1
Smith/Greenland Co., Inc., Rokeach
Found in:
Manuscripts and Archives
Digital Record
Accession: MSS_2407_062_1368A
Some Major Appeals of Frozen Foods
Found in:
Manuscripts and Archives
Digital Record
Accession: MSS_2407_044_0986E
Some of the Findings: Phase I, D-Zerta Study
Found in:
Manuscripts and Archives
Digital Record
Accession: MSS_2407_043_0977E1
Some Preliminary Findings based on a Pilot Investigation on Peoples Attitude to the Anglican Church
Found in:
Manuscripts and Archives
Digital Record
Accession: MSS_2407_070_1523B
Some Remarks on the Questions raised on the Contraceptive Research
Found in:
Manuscripts and Archives
Digital Record
Accession: MSS_2407_078_1739E
Soxology: A Strategy for Stimulating Sock Sales
Found in:
Manuscripts and Archives
Digital Record
Accession: MSS_2407_087_1963D
STAT Magazine Project
Found in:
Manuscripts and Archives
Digital Record
Accession: MSS_2407_044_0985E01
Studie ueber den Gegenwaertigen Amerikanischen Spielzeugmarkt
Found in:
Manuscripts and Archives
Digital Record
Accession: MSS_2407_080_1793D
Study on General Attitudes toward Cigarette Companies in Australia, and the Various Brands in the Market
Found in:
Manuscripts and Archives
Digital Record
Accession: MSS_2407_051_1117B
Study on the Comparative Patterns of Viewer Response to TV Channels in New York and Los Angeles
Found in:
Manuscripts and Archives
Digital Record
Accession: MSS_2407_048_1051C1
Study on What Secretaries look for in seeking Employment
Found in:
Manuscripts and Archives
Digital Record
Accession: MSS_2407_072_1560C
Study to determine Psychological Appeals and Resistances to the T.V. Progamme 'Our House', and to suggest Methods by which the Appeal of the Programme may be Strengthened
Found in:
Manuscripts and Archives
Digital Record
Accession: MSS_2407_071_1531A1
Suggested Research Study to Evaluate the Effectiveness of FTD Outdoor Advertising
Found in:
Manuscripts and Archives
Digital Record
Accession: MSS_2407_049_1067A2
Summary Memo on Creative Analysis of Oil Council Campaign
Found in:
Manuscripts and Archives
Digital Record
Accession: MSS_2407_041_0939E
Summary Memorandum on Attitudes towards Kefauver Drug Hearings as expressed by Physicians and Laymen
Found in:
Manuscripts and Archives
Digital Record
Accession: MSS_2407_044_0985E07
Summary of a Motivational Research Study for The Japan Silk Association, Inc.
Found in:
Manuscripts and Archives
Digital Record
Accession: MSS_2407_057_1271D
Summary of a Preliminary Motivational Research Study for Society National Bank
Found in:
Manuscripts and Archives
Digital Record
Accession: MSS_2407_041_0938B2
Summary of a Psychologically Orientated Study of the Boiled Sweet Market (Operation Conquest)
Found in:
Manuscripts and Archives
Digital Record
Accession: MSS_2407_071_1530C_III
Summary of Field Data on All Test Batteries - Validation and Quantification Phase - Motivation Research Study - Comparative Patterns of Viewer Response to CBS-TV, in New York, and Los Angeles
Found in:
Manuscripts and Archives
Digital Record
Accession: MSS_2407_048_1051C
Summary of Final Findings on the Pepper Senatorial Candidacy in Florida
Found in:
Manuscripts and Archives
Digital Record
Accession: MSS_2407_046_1022C1
Summary of Findings on the Comparison of the Two Advertisements for Quaker Macaroni and Campbell's Condensed Soups
Found in:
Manuscripts and Archives
Digital Record
Accession: MSS_2407_073_1586F
Summary of Group Discussions on Condensed Ready-to-Serve Soup
Found in:
Manuscripts and Archives
Digital Record
Accession: MSS_2407_072_1554B
Summary of Group Interviews on British United Airways
Found in:
Manuscripts and Archives
Digital Record
Accession: MSS_2407_072_1564E
Summary of Hallmark-Rothman Brand Image Findings
Found in:
Manuscripts and Archives
Digital Record
Accession: MSS_2407_051_1117C1
Summary of Major Findings on the Present Role of Steroids in the Treatment of Three Major Indications: Arthritis, Allergies and Dermatitis
Found in:
Manuscripts and Archives
Digital Record
Accession: MSS_2407_044_0985E08_I
Summary of Major Findings on Whitman Candy
Found in:
Manuscripts and Archives
Digital Record
Accession: MSS_2407_067_1463C3
Summary of Our Findings Regarding Smoker Attitudes towrd La Palina
Found in:
Manuscripts and Archives
Digital Record
Accession: MSS_2407_061_1352C_IV
Summary of Our Major Findings and Recommendations from a Motivational Research & Advertising Study on Arnel in Germany
Found in:
Manuscripts and Archives
Digital Record
Accession: MSS_2407_088_1980C_2
Summary of Preliminary Findings on Consumer Attitudes to Home Use of Dixie Cup Dispensers and Dixie Cups
Found in:
Manuscripts and Archives
Digital Record
Accession: MSS_2407_054_1218B
