Ernest Dichter papers
Creation: 1936-1991 Creation: Majority of material found within 1956-1986
Collection
Accession: 2407
Proposal for a Study of the Attitudes and Motivations of the Present-Day Voter
Found in:
Manuscripts and Archives
Digital Record
Accession: MSS_2407_084_1887B2
Proposal for a Study of the Buckingham Brand and the Three and Six Cigarette Market
Found in:
Manuscripts and Archives
Digital Record
Accession: MSS_2407_084_1894A
Proposal for a Study on the Operations of the Beneficial Finance Company
Found in:
Manuscripts and Archives
Digital Record
Accession: MSS_2407_052_1138A
Proposal for a Study on the Role of Color, Shape, Design and Names in Cigarette Packaging
Found in:
Manuscripts and Archives
Digital Record
Accession: MSS_2407_084_1895A
Proposal for a Study on the Sales, Advertising and Marketing Problems of Cities Service Company
Found in:
Manuscripts and Archives
Digital Record
Accession: MSS_2407_055_1245A
Proposal for a Study on the Young Men's Market
Found in:
Manuscripts and Archives
Digital Record
Accession: MSS_2407_087_1978A
Proposal for a Survey of Dentists' Attitudes toward Broxodent
Found in:
Manuscripts and Archives
Digital Record
Accession: MSS_2407_073_1590A
Proposal for an Image Study of Package Engineering
Found in:
Manuscripts and Archives
Digital Record
Accession: MSS_2407_081_1814A_1
Proposal for Follow-Up Research on Project Durham
Found in:
Manuscripts and Archives
Digital Record
Accession: MSS_2407_075_1663A1
Proposal for Motivational Research Investigation on Oxo Cubes and Oxo Sachet Soups
Found in:
Manuscripts and Archives
Digital Record
Accession: MSS_2407_065_1406A
Proposal for Pitman-Moore's Novahistine
Found in:
Manuscripts and Archives
Digital Record
Accession: MSS_2407_076_1681A_I
Proposal for Testing Prudential TV Commercials
Found in:
Manuscripts and Archives
Digital Record
Accession: MSS_2407_042_0953A3
Proposal for the Establishment of an Innovator Panel
Found in:
Manuscripts and Archives
Digital Record
Accession: MSS_2407_082_1839A
Proposal for two Panel Sessions to test new Breck Print Ads
Found in:
Manuscripts and Archives
Digital Record
Accession: MSS_2407_076_1671A
Proposal Letter for Ad Tests for Fromageries Bel
Found in:
Manuscripts and Archives
Digital Record
Accession: MSS_2407_089_2003A
Proposal on Clark's Children's Shoes Quantification Section
Found in:
Manuscripts and Archives
Digital Record
Accession: MSS_2407_072_1558A
Proposal on the Attitudes and Motivations of the Present Day Voter
Found in:
Manuscripts and Archives
Digital Record
Accession: MSS_2407_084_1887A
Proposal Pilot Research Project on Corporate Image of Schering
Found in:
Manuscripts and Archives
Digital Record
Accession: MSS_2407_044_0985A
Proposal re: Possible Research Project on Listerine
Found in:
Manuscripts and Archives
Digital Record
Accession: MSS_2407_043_0980A
Proposal regarding Final Phase of Society National Bank of Cleveland Research Study
Found in:
Manuscripts and Archives
Digital Record
Accession: MSS_2407_041_0938A3
Proposal regarding Motivation Research and Prediction of RRollway Traffic
Found in:
Manuscripts and Archives
Digital Record
Accession: MSS_2407_085_1909A
Proposal to Old Equity Life Insurance Company
Found in:
Manuscripts and Archives
Digital Record
Accession: MSS_2407_044_0996A
Proposal to Schering Corporation re: Steroid
Found in:
Manuscripts and Archives
Digital Record
Accession: MSS_2407_044_0985A02
Proposal to the Luggage and Leather Goods Manufacturers of America, Inc.
Found in:
Manuscripts and Archives
Digital Record
Accession: MSS_2407_050_1100A1
Proposals for Family Circle Magazine
Found in:
Manuscripts and Archives
Digital Record
Accession: MSS_2407_054_1198A2_1
Proposals for Two Surveys into the Pharmaceutical Field for Smith, Kline & French Laboratories
Found in:
Manuscripts and Archives
Digital Record
Accession: MSS_2407_078_1734A
Proposed FIC Pamphlet-Speech
Found in:
Manuscripts and Archives
Digital Record
Accession: MSS_2407_074_1626E7
Proposed Motivational Research Study on Clapp's Baby Food
Found in:
Manuscripts and Archives
Digital Record
Accession: MSS_2407_068_1484A
Proposed Motivational Research Study on the Editorial and the Advertising Opportunities and Problems of Outdoor Life
Found in:
Manuscripts and Archives
Digital Record
Accession: MSS_2407_047_1032A
Proposed Research Project for Dennison Crepe Paper
Found in:
Manuscripts and Archives
Digital Record
Accession: MSS_2407_041_0936A
Proposition pour une Etude des Motivation sur les Relations avec les Detaillants Droguistes
Found in:
Manuscripts and Archives
Digital Record
Accession: MSS_2407_043_0984A2
Proposition pour une etude des motivstudie de la vente de cuisines à gaz et à charbon à la population rurale en France
Found in:
Manuscripts and Archives
Digital Record
Accession: MSS_2407_055_1241A
Proposition pour une Etude sur la Brosse a Dents 'Broxodent'
Found in:
Manuscripts and Archives
Digital Record
Accession: MSS_2407_049_1068A
Propuesta para un Estudio de las Motivaciones en el Marketing y la Estrategia Publicitaria de los Chocolates Nestle en Spain
Found in:
Manuscripts and Archives
Digital Record
Accession: MSS_2407_072_1574A
Prospect: The Southland Corporation: Plans, Strategy, Tactics and Operations
Found in:
Manuscripts and Archives
Digital Record
Accession: MSS_2407_088_1994A1
Psy-Color-Gy: A Motivational Research Study on Television Commercials in Color
Found in:
Manuscripts and Archives
Digital Record
Accession: MSS_2407_087_1965C
Psy-Color-Gy: A Motivational Research Study on Television Commercials in Color (Appendix A - How to Make Better Use of Color)
Found in:
Manuscripts and Archives
Digital Record
Accession: MSS_2407_087_1965C_I
Psy-Color-Gy: A Motivational Research Study on Television Commercials in Color (Appendix B - Statistical Tables)
Found in:
Manuscripts and Archives
Digital Record
Accession: MSS_2407_087_1965C_II
Psychic Energizers
Found in:
Manuscripts and Archives
Digital Record
Accession: MSS_2407_044_0985E03
Psychological Effectiveness of the Nestle Album and Cromo Promotion
Found in:
Manuscripts and Archives
Digital Record
Accession: MSS_2407_050_1086C
Psychological Implications of the New York Newspaper Strike
Found in:
Manuscripts and Archives
Digital Record
Accession: MSS_2407_077_1712E
Public Attitudes toward Horn & Hardart Company Operations: A Motivational Research Study
Found in:
Manuscripts and Archives
Digital Record
Accession: MSS_2407_080_1778C_1
Public Attitudes toward Horn & Hardart Company Relations: Executive Summary
Found in:
Manuscripts and Archives
Digital Record
Accession: MSS_2407_080_1778C_2
Publicity Release #5, New York Times Grocery Research Workshop: A Letter from Dr. Dichter
Found in:
Manuscripts and Archives
Digital Record
Accession: MSS_2407_062_1370P_II
Qualitative Report on New Hiltone Package Testing
Found in:
Manuscripts and Archives
Digital Record
Accession: MSS_2407_072_1551F
Questions and Answers based on a Motivational Research Study of KRON-TV within the Current Viewing Climate: Presentations in Four Cities
Found in:
Manuscripts and Archives
Digital Record
Accession: MSS_2407_058_1298C_IV
Questions and Answers on Kelvinator Range Project
Found in:
Manuscripts and Archives
Digital Record
Accession: MSS_2407_054_1202C1_II
Rapport de Progres d'une Etude Motivationnelle concernant le Bonbel
Found in:
Manuscripts and Archives
Digital Record
Accession: MSS_2407_085_1930B
Rapport de Progres d'une Etude Motivationnelle concernant le Marche de la Teinturerie
Found in:
Manuscripts and Archives
Digital Record
Accession: MSS_2407_086_1955B
Rapport de Progres d'une Etude Motivationnelle concernant le Recrutement dans le Bassin du Nord et du Pas de Calais
Found in:
Manuscripts and Archives
Digital Record
Accession: MSS_2407_082_1845B
