Ernest Dichter papers
Creation: 1936-1991 Creation: Majority of material found within 1956-1986
Collection
Accession: 2407
Motivational Research Study on the Sale and Merchandising of Tip-Top Bread
Found in:
Manuscripts and Archives
Digital Record
Accession: MSS_2407_064_1394B
Motivational Response Patterns to Two Puss 'n Boots Commercials
Found in:
Manuscripts and Archives
Digital Record
Accession: MSS_2407_052_1166TV
Motivational Study on Australian Smoking Habits
Found in:
Manuscripts and Archives
Digital Record
Accession: MSS_2407_051_1117B1
Motivuntersuchung ueber die Probleme des Tabakkonsums in Deutschland
Found in:
Manuscripts and Archives
Digital Record
Accession: MSS_2407_060_1324B
Moussec and the Public: A Motivational Research Study and Marketing Strategy
Found in:
Manuscripts and Archives
Digital Record
Accession: MSS_2407_081_1808C
MRP Analysis of New Faces Ad
Found in:
Manuscripts and Archives
Digital Record
Accession: MSS_2407_042_0956TV
MRP Creative Analysis of the Motivating Response Patterns to Three Listerine Television Commercial
Found in:
Manuscripts and Archives
Digital Record
Accession: MSS_2407_043_0980TV
MRP Report to Miles Laboratories
Found in:
Manuscripts and Archives
Digital Record
Accession: MSS_2407_089_2012E
Nescafe-Holland Packaging and Advertising Slogans: A Motivational Research Study
Found in:
Manuscripts and Archives
Digital Record
Accession: MSS_2407_045_1009C2
New Cigarette Vocabulary, British Youth: The 3/6 Market, Psychological Segmentation
Found in:
Manuscripts and Archives
Digital Record
Accession: MSS_2407_087_1964C_2
New England Life Insurance Company correspondence, Advertising
Found in:
Manuscripts and Archives
Digital Record
Accession: MSS_2407_051_1135A
New England Life Insurance Company correspondence, Advertising
Found in:
Manuscripts and Archives
Digital Record
Accession: MSS_2407_052_1135A1
New Products based on 'Funny Face': A Proposal for a Motivational Research Study
Found in:
Manuscripts and Archives
Digital Record
Accession: MSS_2407_085_1902A
New Springboards to Sales for Garth Pitcairn Chrysler-Plymouth Agency: A Motivational Research Study
Found in:
Manuscripts and Archives
Digital Record
Accession: MSS_2407_055_1220C
New York Times Grocery Research Workshop - The Inside Story: Draft of Publlicity Release #7
Found in:
Manuscripts and Archives
Digital Record
Accession: MSS_2407_062_1370P_V
Nordmende in der Gegenwaertigen Deutschen Fernseh: Entwicklung, Eine Pilot Motivstudie
Found in:
Manuscripts and Archives
Digital Record
Accession: MSS_2407_045_1008D
Note on Creative Reaction to Draft Rawlings Ads
Found in:
Manuscripts and Archives
Digital Record
Accession: MSS_2407_047_1041E
Notes on some Additional Insights into the Character and Personality of the Bowling Lane Proprietor and Manager
Found in:
Manuscripts and Archives
Digital Record
Accession: MSS_2407_068_1486B2
Old Equity Life Insurance Company correspondence
Found in:
Manuscripts and Archives
Digital Record
Accession: MSS_2407_044_0996A1
Outline for a Motivational Research Study on the Sales and Advertising Problems of Tervilor
Found in:
Manuscripts and Archives
Digital Record
Accession: MSS_2407_074_1637A
Outline for a Psychological Market Investigation of the Mens Hair Cream Market and the Loxene Brand within this Field
Found in:
Manuscripts and Archives
Digital Record
Accession: MSS_2407_069_1507A
Outline for an Interim Report on the Introduction of the No-Return Bottle in the Soft Drink Industry
Found in:
Manuscripts and Archives
Digital Record
Accession: MSS_2407_047_1045B1_1
Outline for Proposed Survey on Indigestion Remedies with Emphasis on Primes
Found in:
Manuscripts and Archives
Digital Record
Accession: MSS_2407_070_1513A
Outline for Verbal Report: McCall Patterns
Found in:
Manuscripts and Archives
Digital Record
Accession: MSS_2407_043_0967B1
Outline of a Motivational Research Study for the New Orleans Item
Found in:
Manuscripts and Archives
Digital Record
Accession: MSS_2407_041_0942A1
Outline of a Plan for a Motivational Research Study on the Sales, Advertising and Public Relations Problems of McCall's Patterns
Found in:
Manuscripts and Archives
Digital Record
Accession: MSS_2407_042_0967A
Outline of Research Project for the Shetland Rub Cleaning Floor Polisher and the Floorsmith
Found in:
Manuscripts and Archives
Digital Record
Accession: MSS_2407_042_0961A
Outline of Study for Society for Savings
Found in:
Manuscripts and Archives
Digital Record
Accession: MSS_2407_041_0938A2
Overcoming Resistances to Tinned Cat Food: A Motivational Research Study on Kit-E-Kat
Found in:
Manuscripts and Archives
Digital Record
Accession: MSS_2407_045_1010C
Packaging Testing Project for Bon Ami
Found in:
Manuscripts and Archives
Digital Record
Accession: MSS_2407_067_1474A
P.A.'s and Blueprints Gasoline Dealers
Found in:
Manuscripts and Archives
Digital Record
Accession: MSS_2407_073_1602
Pearson Pharmacal Co. correspondence, outlining scope of Eye-Gene study
Found in:
Manuscripts and Archives
Digital Record
Accession: MSS_2407_042_0966A1
Pearson Pharmacal Co.correspondence, Eye-Gene
Found in:
Manuscripts and Archives
Digital Record
Accession: MSS_2407_042_0966A
Persuasion Experiments and Practical Applications
Found in:
Manuscripts and Archives
Digital Record
Accession: MSS_2407_084_1887C1
Pez-Haas, Inc. correspondence, Lonicot
Found in:
Manuscripts and Archives
Digital Record
Accession: MSS_2407_051_1124A1
Phase I: A Motivational Research Study of the Marketing, Sales and Advertising Problems of D-Zerta
Found in:
Manuscripts and Archives
Digital Record
Accession: MSS_2407_043_0977C
Pilot Motivational Research on Robertsons Mincemeat
Found in:
Manuscripts and Archives
Digital Record
Accession: MSS_2407_064_1386D
Pilot Phase of a Psychologically Orientated Market Investigation on Boiled Sweets
Found in:
Manuscripts and Archives
Digital Record
Accession: MSS_2407_071_1530D
Pilot Report on Tinned Food
Found in:
Manuscripts and Archives
Digital Record
Accession: MSS_2407_070_1521D
Pilot Research Project regarding Bon Dent Denture Cleanser
Found in:
Manuscripts and Archives
Digital Record
Accession: MSS_2407_057_1261D3
Pilot Research Project Regarding the Change of Ownership of the New Supermarket: A Motivational Study
Found in:
Manuscripts and Archives
Digital Record
Accession: MSS_2407_052_1162B1
Pilot Study on How to Implement the Fair Housing Practices Law in New York City
Found in:
Manuscripts and Archives
Digital Record
Accession: MSS_2407_052_1155D
Pilot Study on the New Vosene Package
Found in:
Manuscripts and Archives
Digital Record
Accession: MSS_2407_064_1376D1
Pilot Study on the State of Intergroup Relations in New York City with Reference to Anti-Semitic Vandalism
Found in:
Manuscripts and Archives
Digital Record
Accession: MSS_2407_052_1155D1
Pineapple and pineapple juice
Found in:
Manuscripts and Archives
Digital Record
Accession: MSS_2407_063_1370P_088
Pitney-Bowes, Inc. correspondence
Found in:
Manuscripts and Archives
Digital Record
Accession: MSS_2407_054_1215A1
Plan for a Motivational Research Study on the Sales and Advertising Problems of Total Oil Products in South Africa and the Central African Federation
Found in:
Manuscripts and Archives
Digital Record
Accession: MSS_2407_069_1488A
Player's Supplemental Report: A Psychological Profile of the Embassy Smoker
Found in:
Manuscripts and Archives
Digital Record
Accession: MSS_2407_080_1773C_2
Playtex Nurser proposal
Found in:
Manuscripts and Archives
Digital Record
Accession: MSS_2407_073_1599A_1
