Ernest Dichter papers
Creation: 1936-1991 Creation: Majority of material found within 1956-1986
Collection
Accession: 2407
In What Way do You feel Brown 'N Serve is of Greatest Value to You in terms of: Economy; Convenience of Preparation; Ease of Storage; Family Preference and Nutrition
Found in:
Manuscripts and Archives
Digital Record
Accession: MSS_2407_062_1370P_032
In What Way does Lucky Whip (in Competition to other Aerosol Dessert Toppings) Satisfy or Fail to Satisfy Hosewives' Needs? : And how do Other Aerosol Dessert Toppings Satisfy of Fail to Satisfy the Consumers' Needs?
Found in:
Manuscripts and Archives
Digital Record
Accession: MSS_2407_062_1370P_018
Indagine Motivazionale sulla Attuale Situazione Politica in Italia
Found in:
Manuscripts and Archives
Digital Record
Accession: MSS_2407_073_1594E
Indicated Research Areas for a Motivational Research Study for the Printemps Department Stores
Found in:
Manuscripts and Archives
Digital Record
Accession: MSS_2407_046_1020A1
Industrial Man in Southern Africa
Found in:
Manuscripts and Archives
Digital Record
Accession: MSS_2407_079_1752G1
Informe Final de un Estudio de Motivacion sobre el Rayon en Espana
Found in:
Manuscripts and Archives
Digital Record
Accession: MSS_2407_053_1184C1
Informe Provisional para La Cervecera Nacional sobre la Zona de Caracas
Found in:
Manuscripts and Archives
Digital Record
Accession: MSS_2407_077_1704B
Institutional Advertising for Glass Containers in the United States
Found in:
Manuscripts and Archives
Digital Record
Accession: MSS_2407_088_1981E
Interim Memorandum for the Associated Fur Manufacturers Inc.
Found in:
Manuscripts and Archives
Digital Record
Accession: MSS_2407_041_0943B
Interim Progress Memorandum on a Motivational Study for Citroën
Found in:
Manuscripts and Archives
Digital Record
Accession: MSS_2407_062_1367B
Interim Report on the Hecht Company Advertising
Found in:
Manuscripts and Archives
Digital Record
Accession: MSS_2407_046_1024B1
Interim Report on the Image of KRON-TV and Related Problems of Network Affiliation,
Found in:
Manuscripts and Archives
Digital Record
Accession: MSS_2407_058_1298B1_I
Interim Report on the Position of the Newspaper in Relation to Four In-Home Media as seen by Canadians in Five Canadian Cities
Found in:
Manuscripts and Archives
Digital Record
Accession: MSS_2407_075_1659B
Interim Report on the Present Position and Future Potential of White Rose in Canada
Found in:
Manuscripts and Archives
Digital Record
Accession: MSS_2407_060_1322B
Interim Report on the Role of In-Home Media with Special Reference to The Windsor Star
Found in:
Manuscripts and Archives
Digital Record
Accession: MSS_2407_056_1255B3
Interim Report to Cities Service Petroleum, Inc., New Service Station Design
Found in:
Manuscripts and Archives
Digital Record
Accession: MSS_2407_056_1245B1
International Swimming Pool Corporation correspondence
Found in:
Manuscripts and Archives
Digital Record
Accession: MSS_2407_041_0945A
International Swimming Pool Corporation correspondence
Found in:
Manuscripts and Archives
Digital Record
Accession: MSS_2407_041_0945E
Is the ad clear? Is the Sav-A-Strip Plan something in which you would participate?: If not, why not?
Found in:
Manuscripts and Archives
Digital Record
Accession: MSS_2407_063_1370P_040
Is the Word 'Gefilte' a Drawback in a Non-Jewish Market and, if so, what could be done in Terms of a New Name, New Packaging, Product Format or Any Other Factor that would make This Item More Appealing to the Non-Jewish Market?
Found in:
Manuscripts and Archives
Digital Record
Accession: MSS_2407_062_1370P_023
Jewish Vacation Association correspondence, Children's Camps
Found in:
Manuscripts and Archives
Digital Record
Accession: MSS_2407_053_1191A
Jewish Vacation Association correspondence, Children's Camps
Found in:
Manuscripts and Archives
Digital Record
Accession: MSS_2407_053_1191A1
'Jobs Associated with Your Insurance Agent's Personality and Training' tabulation sheet
Found in:
Manuscripts and Archives
Digital Record
Accession: MSS_2407_042_0953C1
Key Findings about Dennison Crepe Paper
Found in:
Manuscripts and Archives
Digital Record
Accession: MSS_2407_041_0936B
Kritische Stellungnahme zur Okasagold-Broschuere: Das Schwache Geschlecht steht seinen Mann
Found in:
Manuscripts and Archives
Digital Record
Accession: MSS_2407_082_1847E
KRON-TV, Interim Memorandum
Found in:
Manuscripts and Archives
Digital Record
Accession: MSS_2407_058_1298B
Leonard Davis & Co. correspondence
Found in:
Manuscripts and Archives
Digital Record
Accession: MSS_2407_060_1329B
Les Problemes de Vente et de Publicite de Solnet (French)
Found in:
Manuscripts and Archives
Digital Record
Accession: MSS_2407_043_0984D1
Letter amending Society for Savings Proposal
Found in:
Manuscripts and Archives
Digital Record
Accession: MSS_2407_041_0938A1
Letter from Dr. Dichter - Must the Housewife Choose between a Ru and a Revolution
Found in:
Manuscripts and Archives
Digital Record
Accession: MSS_2407_062_1370P_IV
Letter from Dr. Dichter - The Crucial Role of Word-of-Mouth: Draft of Publlicity Release #6, New York Times Grocery Research Workshop
Found in:
Manuscripts and Archives
Digital Record
Accession: MSS_2407_062_1370P_III
Letter-memo on Questions re: Eye-Gene
Found in:
Manuscripts and Archives
Digital Record
Accession: MSS_2407_042_0966E
Letter of Proposal for Motivational Research Study of Betty Crocker
Found in:
Manuscripts and Archives
Digital Record
Accession: MSS_2407_049_1079A3
Letter of Proposal to Greenbelt Consumer Services, Inc.
Found in:
Manuscripts and Archives
Digital Record
Accession: MSS_2407_052_1162A
Letter of Proposal to the Bankers Trust Company
Found in:
Manuscripts and Archives
Digital Record
Accession: MSS_2407_087_1966A
Letter Proposal for a Motivational Research Study on Dry Cleaning
Found in:
Manuscripts and Archives
Digital Record
Accession: MSS_2407_086_1955A
Letter Proposal, Franklin Savings & Loan Association
Found in:
Manuscripts and Archives
Digital Record
Accession: MSS_2407_055_1223A
Letter Proposal on Listerine
Found in:
Manuscripts and Archives
Digital Record
Accession: MSS_2407_043_0980A2
Letter Proposal re: Dixie Cups and Containers
Found in:
Manuscripts and Archives
Digital Record
Accession: MSS_2407_054_1218A
Letter Proposal re: Pitcairn Chrysler-Plymouth Agency
Found in:
Manuscripts and Archives
Digital Record
Accession: MSS_2407_055_1220A
Letter Proposal re: Preco Power Brush
Found in:
Manuscripts and Archives
Digital Record
Accession: MSS_2407_055_1221A
Lion Brewery, Interim Memorandum
Found in:
Manuscripts and Archives
Digital Record
Accession: MSS_2407_058_1292B
Lux Detergent Research
Found in:
Manuscripts and Archives
Digital Record
Accession: MSS_2407_071_1546B1
Magnavox Research Memorandum 'Country of Origin' Test
Found in:
Manuscripts and Archives
Digital Record
Accession: MSS_2407_078_1731E
Major Findings and Practical Applications of a Motivational Research Study on the Marketing Situation of Volkswagen (Volume I): An Executive Summary
Found in:
Manuscripts and Archives
Digital Record
Accession: MSS_2407_066_1431C_I
Major Findings and Practical Applications of a Motivational Research Study on the Marketing Situation of Volkswagen (Volume II)
Found in:
Manuscripts and Archives
Digital Record
Accession: MSS_2407_066_1431C_II
Major Findings and Practical Applications of Phases I and II of a Motivational Research Study of the Rambler Image among Owners of Other Cars: Executive Summary
Found in:
Manuscripts and Archives
Digital Record
Accession: MSS_2407_065_1399C_I
Management's Approach to the Cleargy Program' and All Related Materials
Found in:
Manuscripts and Archives
Digital Record
Accession: MSS_2407_074_1626E8
Marketing and Advertising Strategy for the Introduction of Persil into the Spanish Market: "Based on a Motivational Research Study
Found in:
Manuscripts and Archives
Digital Record
Accession: MSS_2407_076_1690C
