Ernest Dichter papers
Creation: 1936-1991 Creation: Majority of material found within 1956-1986
Collection
Accession: 2407
Erster Bericht zu einer Motiv- und Marketingstrategie-Studie über das Farb-Fotographieren in Deutschland
Found in:
Manuscripts and Archives
Digital Record
Accession: MSS_2407_087_1975B
Erster Fortschrittsbericht: Einstellung der Deutschen Frau zur Schoenheitspflege: Die 'Persoenlichkeit' von Binaskin
Found in:
Manuscripts and Archives
Digital Record
Accession: MSS_2407_046_1014B
Erster Fortschrittsbericht zu einer Motiv- und Marketing-Strategiestudie uber den Markenwein Goldener Oktober St. Ursula Weingut und Weinkellerei GmbH Bingen
Found in:
Manuscripts and Archives
Digital Record
Accession: MSS_2407_083_1858B
Erster Fortschrittsbericht zu einer Motiv- und Marketing-Strategiestudie ueber die Huerlimann-Biere
Found in:
Manuscripts and Archives
Digital Record
Accession: MSS_2407_082_1850B
Erster Fortschrittsbericht zu einer Motiv- und Marketing-Stratgie-Studie ueber das BAC-Sortiment
Found in:
Manuscripts and Archives
Digital Record
Accession: MSS_2407_082_1854B
Erster Fortschrittsbericht zu einer Motiv- und Marketingstrategiestudie ueber die Herrenhuete: Die Motivpsychologischen Voraussetzungen einer Optimalen Herrenhut-Werbe- und Marketingstrategie in Deutschland
Found in:
Manuscripts and Archives
Digital Record
Accession: MSS_2407_084_1896B
Erster Fortschrittsbericht zu einer Motivstudie uber Die Werbeprobleme von Diolen
Found in:
Manuscripts and Archives
Digital Record
Accession: MSS_2407_052_1153B
Erster Fortschrittsbericht zu einer Motivstudie ueber Okasa: Die Psychologischen Voraussetzungen einer Wirkungsvollen Verkaufs- und Werbestrategie fur Okasa
Found in:
Manuscripts and Archives
Digital Record
Accession: MSS_2407_082_1852B
Erster Fortschrittsbericht zu einer Motivstudie ueber Okasagold: Die Psychologischen Voraussetzungen einer Optimalen Marketing- und Werbestrategie fur Okasagold
Found in:
Manuscripts and Archives
Digital Record
Accession: MSS_2407_084_1901B
Erster Zwischenbericht zu einer Motivstudie uber die Verkaufsprobleme von Nil und Nil-Filter Zigaretten der Firma Austria GmbH. Munchen
Found in:
Manuscripts and Archives
Digital Record
Accession: MSS_2407_073_1578B
Estudio de las Motivaciones en el Marketing y la Publicidad de Tervilor
Found in:
Manuscripts and Archives
Digital Record
Accession: MSS_2407_074_1637C
Estudio Motivacional sobre Actitudes y Maneras de Sentir de Consumidores y Revendedores de Cerveza: "En Relacion a Mabcas, Publicidades, e Imagenes de la Cervecera Nacional y su Competencia en Venezuela
Found in:
Manuscripts and Archives
Digital Record
Accession: MSS_2407_077_1704C
Etude de Motivation Belgique 'Image de Marque Renault'
Found in:
Manuscripts and Archives
Digital Record
Accession: MSS_2407_088_1988B
Etude de Motivation Belgique 'Image de Marque Renault'
Found in:
Manuscripts and Archives
Digital Record
Accession: MSS_2407_088_1988C
Etude de Motivations sur le Marche du Costume a Prix Eleve en Allemagne, France et Italie
Found in:
Manuscripts and Archives
Digital Record
Accession: MSS_2407_086_1937C
Etude des Perspectives de Developpement de L'Industrie Francaise du Mobilier Metallique Industriel et Commercial
Found in:
Manuscripts and Archives
Digital Record
Accession: MSS_2407_080_1776G
Etude Motivationnelle sur le Probleme concernant le Lancement d'une Brosse a Dents Electrique en France (French)
Found in:
Manuscripts and Archives
Digital Record
Accession: MSS_2407_049_1068C_1
Etude Psychologique des Grands Magasins du Printemps
Found in:
Manuscripts and Archives
Digital Record
Accession: MSS_2407_046_1020C
Evaluation of Advertisement for the Nationwide Insurance Company
Found in:
Manuscripts and Archives
Digital Record
Accession: MSS_2407_082_1836F
Evaluation of an Advertisement for Aero Mayflower Transit Company
Found in:
Manuscripts and Archives
Digital Record
Accession: MSS_2407_082_1834F
Evaluation of an Advertisement for E. R. Squibb & Sons (Broxodent Automatic Toothbrush)
Found in:
Manuscripts and Archives
Digital Record
Accession: MSS_2407_082_1833F
Evaluation of an Advertisement for General Electric Company Radio Receiver Department
Found in:
Manuscripts and Archives
Digital Record
Accession: MSS_2407_081_1830F
Evaluation of an Advertisement for the Firestone Tire & Rubber Company
Found in:
Manuscripts and Archives
Digital Record
Accession: MSS_2407_082_1835F
Evaluation of an Advertisement for the Ford Motor Company, Ford Division
Found in:
Manuscripts and Archives
Digital Record
Accession: MSS_2407_081_1819F
Evaluation of an Advertisement for the Metropolitan Life Insurance Company
Found in:
Manuscripts and Archives
Digital Record
Accession: MSS_2407_082_1832F
Evaluation of an Advertisement for the National Lumber Manufacturers Association
Found in:
Manuscripts and Archives
Digital Record
Accession: MSS_2407_081_1818F
Evaluation of an Advertisement for the New York Life Insurance Company
Found in:
Manuscripts and Archives
Digital Record
Accession: MSS_2407_082_1831F
Evaluation of an Advertisement for the Remington Electric Shaver
Found in:
Manuscripts and Archives
Digital Record
Accession: MSS_2407_081_1829F
Evaluation of an Advertisement for the Weyerhaeuser Company
Found in:
Manuscripts and Archives
Digital Record
Accession: MSS_2407_081_1828F
Examining the Sales Marketing and Advertising of Eye-Gene: Developing New Directions for Eye-Gene, a Motivational Research Study
Found in:
Manuscripts and Archives
Digital Record
Accession: MSS_2407_042_0966C
Excerpts from the Motivational Study of Soft Drink Containers
Found in:
Manuscripts and Archives
Digital Record
Accession: MSS_2407_048_1045C2
Executive Summary of a Motivational Research Study of Certain Aspects of the Merger of the Society for Savings & Society National Banks
Found in:
Manuscripts and Archives
Digital Record
Accession: MSS_2407_041_0938B
Executive Summary of a Motivational Research Study on the Sales and Merchandising of Tip-Top Bread
Found in:
Manuscripts and Archives
Digital Record
Accession: MSS_2407_064_1394C_II
Executive Summary of First Interim Report on the Present Position and Future Potential of White Rose in Canada
Found in:
Manuscripts and Archives
Digital Record
Accession: MSS_2407_059_1322B_II
Executive Summary of Supplementary Analysis of a Motivational Research Study of the Current Cigar Smoking Climate
Found in:
Manuscripts and Archives
Digital Record
Accession: MSS_2407_061_1352C_III
Executive Summary of the CARF-CDNPA Study: The Role of 'In-Home' Media (Rough Draft)
Found in:
Manuscripts and Archives
Digital Record
Accession: MSS_2407_056_1255C
Executive Summary of the Motivational Research Study of Newspapers Magazines, Television, and Radio in Four Canadian Communities (Volume I)
Found in:
Manuscripts and Archives
Digital Record
Accession: MSS_2407_056_1255C_I
Executive Summary of the Pilot Motivational Research Study on Beer Packaging, One-Way Bottles and Returnables as Compared with Cans, Among Beer Distributors
Found in:
Manuscripts and Archives
Digital Record
Accession: MSS_2407_047_1045B
Executive Summary of the Progress Report on a Motivational Research Study for Allstate Insurance Company
Found in:
Manuscripts and Archives
Digital Record
Accession: MSS_2407_055_1228B
'Fallout' from Fifth Grocery Workshop Session
Found in:
Manuscripts and Archives
Digital Record
Accession: MSS_2407_062_1370P_X
'Fallout' from First Grocery Workshop Session
Found in:
Manuscripts and Archives
Digital Record
Accession: MSS_2407_062_1370P_VII
'Fallout' from Second Grocery Workshop Session
Found in:
Manuscripts and Archives
Digital Record
Accession: MSS_2407_062_1370P_VIII
'Fallout' from Third Grocery Workshop Session on Dairy Products
Found in:
Manuscripts and Archives
Digital Record
Accession: MSS_2407_062_1370P_IX
Family Circle Study Phase II Tabulation of Projective Tests
Found in:
Manuscripts and Archives
Digital Record
Accession: MSS_2407_053_1198B_2
Fifteen Opportunities for George J. Ball, Inc.: A Motivational Research Study
Found in:
Manuscripts and Archives
Digital Record
Accession: MSS_2407_089_2017C_1
Final Report for the Greeting Card Association: Twelve Key Steps in Meeting the Current Challenge to the Greeting Card Industry
Found in:
Manuscripts and Archives
Digital Record
Accession: MSS_2407_052_1151C
Final Report of the Packaging, Label and Name Test on the Swedish Coffee Study
Found in:
Manuscripts and Archives
Digital Record
Accession: MSS_2407_045_1009E3
Final Report on an MRS and Marketing Strategy Study on Building Savings and Loans
Found in:
Manuscripts and Archives
Digital Record
Accession: MSS_2407_085_1929C_1
Final Report on Tastykake's Competitive Position in the Newark-Morristown-Dover Area
Found in:
Manuscripts and Archives
Digital Record
Accession: MSS_2407_065_1403C
