Ernest Dichter papers
Creation: 1936-1991 Creation: Majority of material found within 1956-1986
Collection
Accession: 2407
Creative Analysis of 15 Depth Interviews of Respondent Attitudes toward Television Stations in the St. Louis Area
Found in:
Manuscripts and Archives
Digital Record
Accession: MSS_2407_048_1051E
Creative Analysis of MRP Responses to Six 'Swan' Commercials: A Test of TV Storyboards for 'Swan' Liquid Dishwashing Detergent
Found in:
Manuscripts and Archives
Digital Record
Accession: MSS_2407_085_1911E
Creative Analysis of Price and Proposed Louis Sherry Ice Cream Packages for Supermarkets
Found in:
Manuscripts and Archives
Digital Record
Accession: MSS_2407_053_1174CE
Creative Memo for Switzer's Licorice Company
Found in:
Manuscripts and Archives
Digital Record
Accession: MSS_2407_069_1493E
Creative Memo of Margarine
Found in:
Manuscripts and Archives
Digital Record
Accession: MSS_2407_079_1755E
Creative Memo on Cigar Smoking
Found in:
Manuscripts and Archives
Digital Record
Accession: MSS_2407_081_1827E_2
Creative Memo on Desserts
Found in:
Manuscripts and Archives
Digital Record
Accession: MSS_2407_060_1343E
Creative Memo on Headaches
Found in:
Manuscripts and Archives
Digital Record
Accession: MSS_2407_060_1337E
Creative Memo on the Motivations of Middle Aged Women in Lower Educational Brackets to Return to Work
Found in:
Manuscripts and Archives
Digital Record
Accession: MSS_2407_053_1191D1
Creative Memorandum on Floor Wax
Found in:
Manuscripts and Archives
Digital Record
Accession: MSS_2407_080_1796E
Creative Memorandum on Gas
Found in:
Manuscripts and Archives
Digital Record
Accession: MSS_2407_067_1471E
Creative Memorandum on Liquor
Found in:
Manuscripts and Archives
Digital Record
Accession: MSS_2407_074_1625E
Creative Memorandum on Listerine Mouthwash
Found in:
Manuscripts and Archives
Digital Record
Accession: MSS_2407_077_1718E
Creative Memorandum on Mexicali Beer
Found in:
Manuscripts and Archives
Digital Record
Accession: MSS_2407_081_1822E
Creative Memorandum on Northridge Farms Bread
Found in:
Manuscripts and Archives
Digital Record
Accession: MSS_2407_055_1225E
Creative Memorandum on Positive Factors which influence Cigar-Smoking
Found in:
Manuscripts and Archives
Digital Record
Accession: MSS_2407_081_1827E_1
Creative Memorandum on the Climate for Savings
Found in:
Manuscripts and Archives
Digital Record
Accession: MSS_2407_053_1178E
Creative Memorandum on the Consumer Motivations at Work in the Purchase of Macaroni
Found in:
Manuscripts and Archives
Digital Record
Accession: MSS_2407_053_1186CE
Creative Memorandum on the Market Potential for Premium Bread
Found in:
Manuscripts and Archives
Digital Record
Accession: MSS_2407_073_1596E
Creative Memorandum on the Psychology of Furniture
Found in:
Manuscripts and Archives
Digital Record
Accession: MSS_2407_059_1320E
Creative Memorandum on the Sales and Advertising Problems of Small Loan Departments
Found in:
Manuscripts and Archives
Digital Record
Accession: MSS_2407_085_1908E
Creative Memorandum on the U.S. Tampon Market
Found in:
Manuscripts and Archives
Digital Record
Accession: MSS_2407_087_1977E
Creative Memos on the Penn Daw Circulars and the Newsletter
Found in:
Manuscripts and Archives
Digital Record
Accession: MSS_2407_052_1162E
Creative Problem Analysis of Suggested Names for a Credit Plan
Found in:
Manuscripts and Archives
Digital Record
Accession: MSS_2407_053_1178A
Creative Session: Beauty, Grooming and Hand and Facial Products
Found in:
Manuscripts and Archives
Digital Record
Accession: MSS_2407_074_1624E
Current Attitudes of Dentists toward Broxodent: A Pilot Motivational Research Study
Found in:
Manuscripts and Archives
Digital Record
Accession: MSS_2407_073_1590D
Das Gegenwaertige Persoenlichkeitsbild der Schwarzkopf-Produkte: Eine Motivstudie ueber die Reaktionen der Deutschen Verbraucherin zu 'Taft', dem 'Fluessigen Haarnetz'
Found in:
Manuscripts and Archives
Digital Record
Accession: MSS_2407_050_1102C
Daytime TV Programing for Women: A Pilot Exploration of Women's Attitudes and Suggestions with Special Reference to the Climate of Acceptance for a Panel Discussion Program sponsored by Daitch-Shopwell
Found in:
Manuscripts and Archives
Digital Record
Accession: MSS_2407_065_1417D
Depth Interview Analysis for an Investigation of the Medicated Shampoo Market with Emphasis on the Comparative Image of Vosene and Loxene
Found in:
Manuscripts and Archives
Digital Record
Accession: MSS_2407_064_1376D
Die Verkaufs und Werbe: Probleme von Binaskin in der Bundesrepublik Deutschland, Eine Motivstudie
Found in:
Manuscripts and Archives
Digital Record
Accession: MSS_2407_046_1014C
Diet packed foods
Found in:
Manuscripts and Archives
Digital Record
Accession: MSS_2407_063_1370P_086A
Discriminatory Practices in New York City's Upper East Side Restaurants: A Pilot Study
Found in:
Manuscripts and Archives
Digital Record
Accession: MSS_2407_052_1155D2
Diskussionmemorandum uber Fragestellung und Umfang einer Motiv-Untersuchung mit dem Ziel, den Verkauf von Bina-Skin in Deutschland zu furdern
Found in:
Manuscripts and Archives
Digital Record
Accession: MSS_2407_046_1014A
Disposable Cups and Plates
Found in:
Manuscripts and Archives
Digital Record
Accession: MSS_2407_059_1303A
Do attitudes toward frozen baked goods justify the added expense as far as convenience, nutrients, flavor, novelty, any other attraction?
Found in:
Manuscripts and Archives
Digital Record
Accession: MSS_2407_063_1370P_066
Do children (not teen-agers) influence the brand of bread or packaged sweet goods items that are purchased by parent shoppers?
Found in:
Manuscripts and Archives
Digital Record
Accession: MSS_2407_063_1370P_108
Do Women Believe that All Frozen Concentrated Orange Juices are the Same or are There some Brands that are Better than Others? : If so, Which Brands and Why?
Found in:
Manuscripts and Archives
Digital Record
Accession: MSS_2407_062_1370P_007
Do women shy away from milk or milk products because of the purported effect of fallout?
Found in:
Manuscripts and Archives
Digital Record
Accession: MSS_2407_063_1370P_079
Do You think the Pre-Splitting of an English Muffin at the Bakery has an Effect on the Quality, Freshness, or Flavor?
Found in:
Manuscripts and Archives
Digital Record
Accession: MSS_2407_062_1370P_027
Do you think yogurt can be an appealing food for young children? For teenagers?: When would they eat it?
Found in:
Manuscripts and Archives
Digital Record
Accession: MSS_2407_063_1370P_076
Does gefilte fish appear to interest the non-Jewish housewife as a purchaseable food item at the present, or in the near future?: For those who now do buy gefilte fish (whether Jewish or non-Jewish housewife), what quality in a given brand makes them choose that brand?
Found in:
Manuscripts and Archives
Digital Record
Accession: MSS_2407_063_1370P_075
Does the new Kraft bottle create confusion (at point of purchase) with the Wish-Bone bottle, and if so, among which group of consumers?
Found in:
Manuscripts and Archives
Digital Record
Accession: MSS_2407_063_1370P_062
Down with the Barriers: The Continuation of The Peacock Revolution
Found in:
Manuscripts and Archives
Digital Record
Accession: MSS_2407_088_1978C
Down with the Barriers: The Peacock Revolution Continues
Found in:
Manuscripts and Archives
Digital Record
Accession: MSS_2407_088_1978D
Doxsee Clam Products
Found in:
Manuscripts and Archives
Digital Record
Accession: MSS_2407_063_1370P_104
Draft Outline of Progress Report on Ortho
Found in:
Manuscripts and Archives
Digital Record
Accession: MSS_2407_044_0999B
Draft Proposal for Brand Image Study
Found in:
Manuscripts and Archives
Digital Record
Accession: MSS_2407_051_1116A3
Editorial Supplement to the Study of Family Circle's Advertising Effectiveness
Found in:
Manuscripts and Archives
Digital Record
Accession: MSS_2407_054_1198C2
Edward Petry & Co. correspondence
Found in:
Manuscripts and Archives
Digital Record
Accession: MSS_2407_047_1037A
