Ernest Dichter papers
Creation: 1936-1991 Creation: Majority of material found within 1956-1986
Collection
Accession: 2407
Bericht zu einer Leitstudie über die Markt bzw. Motive Psychologischen Voraussetzungen einer Neuen Nahrungsmittel Produktlinie fur Altere und Alte Konsumenten
Found in:
Manuscripts and Archives
Digital Record
Accession: MSS_2407_090_2025C
Bericht zu einer Motiv- und Imagestudie über die Situation von C & A Brenninkmeyer in Essen
Found in:
Manuscripts and Archives
Digital Record
Accession: MSS_2407_087_1962C
Bericht zu einer Motiv- und Imagestudie über Gervais
Found in:
Manuscripts and Archives
Digital Record
Accession: MSS_2407_090_2031C
Bericht zu einer Motiv- und Marketing Studie ueber Dunkelbier
Found in:
Manuscripts and Archives
Digital Record
Accession: MSS_2407_090_2039C
Bericht zu einer Motiv- und Marketingstrategie-Studie über die ELNA-Nahmaschinen in der Schweiz
Found in:
Manuscripts and Archives
Digital Record
Accession: MSS_2407_086_1954C
Bericht zu einer Motiv- und Marketingstudie ueber Gueldner Traktoren
Found in:
Manuscripts and Archives
Digital Record
Accession: MSS_2407_082_1846C
Bericht zu einer Motiv- und Werberstudie über Arnel in Deutschland
Found in:
Manuscripts and Archives
Digital Record
Accession: MSS_2407_088_1980C_1
Bericht zu einer Motiv- und Werbestrategie-Studie über den Marken Wein Goldener Oktober der St. Ursula Weingut und Weinkellerei GmbH Bingen
Found in:
Manuscripts and Archives
Digital Record
Accession: MSS_2407_087_1959C
Bericht zu einer Motivation Marketingstrategie-Studie über Tela Dinner
Found in:
Manuscripts and Archives
Digital Record
Accession: MSS_2407_088_1982C
Bericht zu einer Motivleitstudie über Dujardin Imperial
Found in:
Manuscripts and Archives
Digital Record
Accession: MSS_2407_089_2005C
Bericht zu einer Motivstudie über den Flugservice unter besonderer Berücksichtigung des Lufthansa-Borddienstes
Found in:
Manuscripts and Archives
Digital Record
Accession: MSS_2407_089_2001C
Bericht zu einer Motivstudie ueber das Image der Huerlimann-Lagerbiere
Found in:
Manuscripts and Archives
Digital Record
Accession: MSS_2407_090_2040C
Bericht zu einer Motivstudie ueber die Problematik der Beziehungen Zwischen Tankstellenbesitzer und Benzinlieferant
Found in:
Manuscripts and Archives
Digital Record
Accession: MSS_2407_064_1389C_I
Bericht zu einer Motivstudie ueber die Verkaufsprobleme der Firma Ford in Europa: Band IV. Schweiz
Found in:
Manuscripts and Archives
Digital Record
Accession: MSS_2407_064_1388C1
Bericht zu einer Motivuntersuchung ueber 3 Teppichetiketten des Materialsiegels
Found in:
Manuscripts and Archives
Digital Record
Accession: MSS_2407_080_1782C
Bericht zu einer Motivuntersuchung ueber ARMA
Found in:
Manuscripts and Archives
Digital Record
Accession: MSS_2407_081_1802B
Bericht zu einer Motivuntersuchung ueber Teppich-Inserate
Found in:
Manuscripts and Archives
Digital Record
Accession: MSS_2407_079_1753C
Blueprint for Action
Found in:
Manuscripts and Archives
Digital Record
Accession: MSS_2407_064_1389C_II
Blueprint for Action for the Opening Up of Lines of Communication between the Fur Industry and the Potential Fur Owner
Found in:
Manuscripts and Archives
Digital Record
Accession: MSS_2407_041_0943B1
Brand Loyalty or Disloyalty among Jewish and Non-Jewish Users of Cottage Cheese: How is This Affected by Preferences in (1) Taste and (2) Curd Structure, by (3) Price, by (4) Manufacturer Image (Reputation, Product Quality, Diversity of Lines) and (5) Variations in Seasonal Usage
Found in:
Manuscripts and Archives
Digital Record
Accession: MSS_2407_062_1370P_014
British Tobacco Company (Australia) Limited Motivational Research Studies
Found in:
Manuscripts and Archives
Digital Record
Accession: MSS_2407_051_1117A
Brochures and Holiday Travel: A Report on a Motivational Research Study
Found in:
Manuscripts and Archives
Digital Record
Accession: MSS_2407_048_1058C
Brylcreem Story Board
Found in:
Manuscripts and Archives
Digital Record
Accession: MSS_2407_072_1547F
Canadian Life Insurance Officers' Association correspondence, re Inflation
Found in:
Manuscripts and Archives
Digital Record
Accession: MSS_2407_052_1149E
Charts Used for Verbal Progress Report
Found in:
Manuscripts and Archives
Digital Record
Accession: MSS_2407_046_1024B
Chilton Greetings Company correspondence
Found in:
Manuscripts and Archives
Digital Record
Accession: MSS_2407_050_1113A
Chilton Greetings Company, outline of verbal progress report
Found in:
Manuscripts and Archives
Digital Record
Accession: MSS_2407_050_1113B
Cigarette Smoking among Women
Found in:
Manuscripts and Archives
Digital Record
Accession: MSS_2407_054_1198E
Cigarettes and Group Ambitions: What British Youth wants out of Life Today
Found in:
Manuscripts and Archives
Digital Record
Accession: MSS_2407_083_1872C
Cigarettes and Group Ambitions: What British Youth wants out of Life Today, A Proposal for a Motivational Research Study
Found in:
Manuscripts and Archives
Digital Record
Accession: MSS_2407_083_1872A
Cigarettes and Group Ambitions: What British Youth wants out of Life Today, Quantitative Study
Found in:
Manuscripts and Archives
Digital Record
Accession: MSS_2407_083_1872C1
Clapp's Baby Foods
Found in:
Manuscripts and Archives
Digital Record
Accession: MSS_2407_068_1484C_II
Commission of Intergroup Relations correspondence, Open Housing
Found in:
Manuscripts and Archives
Digital Record
Accession: MSS_2407_052_1155A
Comparison of Breakstone and Dannon yogurt
Found in:
Manuscripts and Archives
Digital Record
Accession: MSS_2407_063_1370P_092
Condensed Soup and Ready to Serve Soup
Found in:
Manuscripts and Archives
Digital Record
Accession: MSS_2407_072_1554A
Confidential Interim Report on Esther Williams Personality
Found in:
Manuscripts and Archives
Digital Record
Accession: MSS_2407_041_0945E7
Confidential Proposal for a Motivational Research Study on the NASA Program
Found in:
Manuscripts and Archives
Digital Record
Accession: MSS_2407_089_1995A_1
Confidential Proposal for a Motivational Research Study on the NASA Program (Revised)
Found in:
Manuscripts and Archives
Digital Record
Accession: MSS_2407_089_1995A_2
Consumer Attitudes toward Intexa Products, Intexa Advertising and the Company Image of Intek: Progress Report on a Motivational Research Study
Found in:
Manuscripts and Archives
Digital Record
Accession: MSS_2407_048_1061B
Consumer attitudes toward various aspects of dry soup mix use
Found in:
Manuscripts and Archives
Digital Record
Accession: MSS_2407_063_1370P_080
Consumer Attitudes towards Blintzes
Found in:
Manuscripts and Archives
Digital Record
Accession: MSS_2407_065_1401E
Consumer Attitudes towards New Design in Paper Plates and Cups
Found in:
Manuscripts and Archives
Digital Record
Accession: MSS_2407_062_1370P_012
Consumer reaction to the term 'Fresh-Lock' and to the concept of using a chemical process in freezing
Found in:
Manuscripts and Archives
Digital Record
Accession: MSS_2407_063_1370P_097
Consumer Reactions to a New Snack Chip and an Evaluation of Copy Appeals as a Basis for Attracting a Worthwhile Segment of the Snack Chip Market
Found in:
Manuscripts and Archives
Digital Record
Accession: MSS_2407_062_1370P_006
Consumers' attitude toward the relative cost per serving of canned vegetables as compared with frozen vegetables, particularly in reference to peas, corn and green beans
Found in:
Manuscripts and Archives
Digital Record
Accession: MSS_2407_063_1370P_064
Correspondence, Frequency of MacLean's Publication
Found in:
Manuscripts and Archives
Digital Record
Accession: MSS_2407_051_1130E
Cours D'Instruction Programmee pour Pompistes 'Total' (Volume I)
Found in:
Manuscripts and Archives
Digital Record
Accession: MSS_2407_089_1999C
Creative Analysis and Proposal for a Motivational Research Study on the Corporate Image of Traders Finance Corporation Limited
Found in:
Manuscripts and Archives
Digital Record
Accession: MSS_2407_065_1397A
