Ernest Dichter papers
Creation: 1936-1991 Creation: Majority of material found within 1956-1986
Collection
Accession: 2407
An Executive Summary of a Motivational Research Study of the Effects of PO and the Problem of Expanding Flower Sales
Found in:
Manuscripts and Archives
Digital Record
Accession: MSS_2407_049_1067C5_V
An Executive Summary of a Motivational Research Study on Brylcreem in Canada: Major Findings and Practical Applications
Found in:
Manuscripts and Archives
Digital Record
Accession: MSS_2407_072_1547C_II
An Executive Summary of a Motivational Research Study on Molson's Manitoba Image
Found in:
Manuscripts and Archives
Digital Record
Accession: MSS_2407_043_0978B9_2
An Executive Summary of a Motivational Research Study on the Present Position of Reliance in the Industrial Community and its Future Directions for Growth and Sales
Found in:
Manuscripts and Archives
Digital Record
Accession: MSS_2407_045_1002C_IV
An Executive Summary of a Pilot Study Regarding the Problems of Middle-Aged Homemakers in Lower Socio-Economic Groups in seeking Employment
Found in:
Manuscripts and Archives
Digital Record
Accession: MSS_2407_067_1461
An Executive Summary of Preliminary Findings and Applications from a Pilot Study for Supp-Hose
Found in:
Manuscripts and Archives
Digital Record
Accession: MSS_2407_055_1235B
An Exploratiory Investigation of Ten Women's Names and Their Appropriateness as Spokeswomen for a Line of Baked Goods Products
Found in:
Manuscripts and Archives
Digital Record
Accession: MSS_2407_083_1869D
An Interim Report no the Role of the Jewish Vacation Association
Found in:
Manuscripts and Archives
Digital Record
Accession: MSS_2407_053_1191B
An Interim Report on the Impact of Audaplex Programming in Supermarkets
Found in:
Manuscripts and Archives
Digital Record
Accession: MSS_2407_066_1434B2
An Interim Report on the Problem of the 'Please Omit Flowers' Trend in Relation to Funerals
Found in:
Manuscripts and Archives
Digital Record
Accession: MSS_2407_049_1067B5
An Investigation of Flip Top and Slide Box Packaging of the Capstan and Players Brands
Found in:
Manuscripts and Archives
Digital Record
Accession: MSS_2407_064_1382C
An Outline of a Progress Report on the Psychological Effectiveness of KPRC Programming and Advertising
Found in:
Manuscripts and Archives
Digital Record
Accession: MSS_2407_047_1037B
An Outline of an Experimental Investigation measuring the Psychological Impact of Print Advertisements as compared to Television Commercials
Found in:
Manuscripts and Archives
Digital Record
Accession: MSS_2407_071_1531A
Analisis Creativo de un Problema para un Estudio de Investigacion Motivacional de los Problemas Afrontados por las Tabletas de Chocolate y los Bonbones
Found in:
Manuscripts and Archives
Digital Record
Accession: MSS_2407_049_1086A
Analysis for a Film on Prestige for Compagnie Francaise des Petroles
Found in:
Manuscripts and Archives
Digital Record
Accession: MSS_2407_075_1641E
Analysis of a Panel Session on Mouthwash
Found in:
Manuscripts and Archives
Digital Record
Accession: MSS_2407_067_1475E
Analysis of Advertising Material, Florists' Telegraph Delivery Association
Found in:
Manuscripts and Archives
Digital Record
Accession: MSS_2407_049_1067F
Analysis of Bartender - Distributor Interviews
Found in:
Manuscripts and Archives
Digital Record
Accession: MSS_2407_042_0960E1
Analysis of Four Listerine Ads and Their Component Elements
Found in:
Manuscripts and Archives
Digital Record
Accession: MSS_2407_043_0980F
Analysis of Merchandising Data and Dealer and Salesman Presentation Material for International Swimming Pool Corporation
Found in:
Manuscripts and Archives
Digital Record
Accession: MSS_2407_041_0945E2
Analysis, Together with Limited Consumer Testing, of Dr. Allen's Statement 'Flowers can feed the Hungry Heart'
Found in:
Manuscripts and Archives
Digital Record
Accession: MSS_2407_074_1626E
Answers for You - the Voters of Paducah - on the Proposal of the City of Paducah to Acquire the KU Electric System
Found in:
Manuscripts and Archives
Digital Record
Accession: MSS_2407_058_1290B2
Appendix to a Motivational Research Study on the Major Issues in Canadian Politics (Part III)
Found in:
Manuscripts and Archives
Digital Record
Accession: MSS_2407_061_1357C_III
Appendix to Executive Summary for Glass Container Manufacturers Institute Study on Packaging Beer in Returnable Bottles, One-Way Bottles and Cans
Found in:
Manuscripts and Archives
Digital Record
Accession: MSS_2407_047_1045B1_2
Appendum to B.A.T.C. [British American Tobacco Company] Brand Image Section
Found in:
Manuscripts and Archives
Digital Record
Accession: MSS_2407_051_1117B3
Application of Motivational Research for International Business Machines Corporation
Found in:
Manuscripts and Archives
Digital Record
Accession: MSS_2407_050_1087A1
Architectural Record, Draft Memorandum
Found in:
Manuscripts and Archives
Digital Record
Accession: MSS_2407_057_1266B
Arthur Martin, Outline of Phase II of Motivational Research Study
Found in:
Manuscripts and Archives
Digital Record
Accession: MSS_2407_055_1241A1
Assessment of Primes Product Study
Found in:
Manuscripts and Archives
Digital Record
Accession: MSS_2407_070_1513D_II
Assuming All Other Factors are Equal -- that is Convenience, Courtesy, Service, Prices, Quality of Product -- Do You Prefer Shopping at a Store which gives Trading Stamps? Why?
Found in:
Manuscripts and Archives
Digital Record
Accession: MSS_2407_062_1370P_029
Atherton & Currier, Inc. correspondence, Lucky Tiger Manufacturing Company
Found in:
Manuscripts and Archives
Digital Record
Accession: MSS_2407_048_1046A
Attitudes and Motivations
Found in:
Manuscripts and Archives
Digital Record
Accession: MSS_2407_071_1530C_II
Attitudes and Motivations of Consulting Engineers toward the 'Total Energy' Concept: A Motivational Research Study
Found in:
Manuscripts and Archives
Digital Record
Accession: MSS_2407_082_1838C
Attitudes and Motivations of Consulting Engineers toward the 'Total Energy' Concept: A Progress Report
Found in:
Manuscripts and Archives
Digital Record
Accession: MSS_2407_082_1838B
Attitudes and Motivations of the American Voter
Found in:
Manuscripts and Archives
Digital Record
Accession: MSS_2407_084_1887C
Attitudes of Bowling Lane Proprietors: A Motivational Research Study
Found in:
Manuscripts and Archives
Digital Record
Accession: MSS_2407_068_1486C3
Attitudes of Professional Decorators towards Paint, Merchants and Manufacturers with Special Reference to I.C.I. and to a Proposed Change in the Brand Name 'Dulite'
Found in:
Manuscripts and Archives
Digital Record
Accession: MSS_2407_072_1572D
Attitudes to Nescafe
Found in:
Manuscripts and Archives
Digital Record
Accession: MSS_2407_045_1009C4
Attitudes to the Osram Television Commercial
Found in:
Manuscripts and Archives
Digital Record
Accession: MSS_2407_069_1503F
Attitudes towards packaging of Endeco Swiss Cheese
Found in:
Manuscripts and Archives
Digital Record
Accession: MSS_2407_063_1370P_082
Attitudes towards Sausages and Bacon
Found in:
Manuscripts and Archives
Digital Record
Accession: MSS_2407_070_1514D
Baked Products and Packaged Cakes
Found in:
Manuscripts and Archives
Digital Record
Accession: MSS_2407_063_1373E
Bank of Montreal Credit Plan
Found in:
Manuscripts and Archives
Digital Record
Accession: MSS_2407_053_1178A1
Basic Concepts for the Development of a Motivational Research Study on the Sales and Advertising Opportunities and Problems of Rock of Ages
Found in:
Manuscripts and Archives
Digital Record
Accession: MSS_2407_052_1168A
Basic Hypotheses developed from an Exploratory Study of Hair Care and Hair Care Products
Found in:
Manuscripts and Archives
Digital Record
Accession: MSS_2407_086_1942C
Beer Drinking in North-East England
Found in:
Manuscripts and Archives
Digital Record
Accession: MSS_2407_055_1233C
Beer Drinking in North East England: A Progress Report on a Motivational Research Study
Found in:
Manuscripts and Archives
Digital Record
Accession: MSS_2407_055_1233B
Bericht über die Ergebnisse einer Baeren-Marken-Anzeigenvor Prüfung: Die Motive Psychologischen Voraussetzungen fur eine Optimale Anzeigengestaltung fur Baren-Marke
Found in:
Manuscripts and Archives
Digital Record
Accession: MSS_2407_085_1926B
Bericht zu einem Namenstest fur Aluminium - Haushaltfolie: Die Motiv- und Marktpsychologischen Voraussetzungen fur einen Produkt- und Sprachadaequaten Markennamen fur den EWG-Marktraum, sowie einige Zusatzliche Generelle Verbrauchereinstellungen zu Alufolien
Found in:
Manuscripts and Archives
Digital Record
Accession: MSS_2407_090_2033C
