Ernest Dichter papers
Creation: 1936-1991 Creation: Majority of material found within 1956-1986
Collection
Accession: 2407
A Research Study to determine the Motivation Response Patterns of the Supermarket Shopper when exposed to Musical Programs
Found in:
Manuscripts and Archives
Digital Record
Accession: MSS_2407_066_1434A
A Revised Proposal for Downyflake Muffins
Found in:
Manuscripts and Archives
Digital Record
Accession: MSS_2407_066_1433A_II
A Second Progress Report on a Motivational Research Study of the Rambler Image among Owners of Competitive Cars
Found in:
Manuscripts and Archives
Digital Record
Accession: MSS_2407_065_1399B1
A Second Progress Report on the Private versus Municipal Ownership Problems
Found in:
Manuscripts and Archives
Digital Record
Accession: MSS_2407_058_1290B1
A Small Scale Motivational Pilot Investigation into Pipe Smoking and Product Choice
Found in:
Manuscripts and Archives
Digital Record
Accession: MSS_2407_078_1726D
A Small Scale Pilot and Review of Literature on Attitudes to Dieting and Obesity
Found in:
Manuscripts and Archives
Digital Record
Accession: MSS_2407_070_1515D_I
A Small Scale Pilot Investigation into Attitudes toward Paint and the Valspar Brand
Found in:
Manuscripts and Archives
Digital Record
Accession: MSS_2407_070_1512D
A Small Scale Pilot Study of Attitudes to Obesity and Dieting among Men: Appendix to Study on Men based on one Group Discussion
Found in:
Manuscripts and Archives
Digital Record
Accession: MSS_2407_070_1515D_II
A Socio-Psychological Testing Procedure for Predicting Reactions to a Changed Racial Distribution of Customers in the Hecht Company's Washington Store
Found in:
Manuscripts and Archives
Digital Record
Accession: MSS_2407_046_1024A1
A Socio-Psychological Testing Procedure for Predicting Reactions to a Changed Racial Distribution of Customers in the Hecht Company's Washington Store
Found in:
Manuscripts and Archives
Digital Record
Accession: MSS_2407_046_1024E
A Special Report prepared for the Florist Information Committee
Found in:
Manuscripts and Archives
Digital Record
Accession: MSS_2407_049_1067C5_IV
A Store Test on the New Silvikrin Sachet
Found in:
Manuscripts and Archives
Digital Record
Accession: MSS_2407_059_1317F
A Study of Names and Pictures for a Proposed Line of Snack Products
Found in:
Manuscripts and Archives
Digital Record
Accession: MSS_2407_068_1479C
A Study of Symbols and Vocabulary for use in Cigarette Advertising and Promotion (Vol. I)
Found in:
Manuscripts and Archives
Digital Record
Accession: MSS_2407_083_1870C_I
A Study of the Buckingham Brand and the Three and Six Market
Found in:
Manuscripts and Archives
Digital Record
Accession: MSS_2407_084_1894C
A Study on Inside Packaging of Milk Tray in Chocolate Packaging
Found in:
Manuscripts and Archives
Digital Record
Accession: MSS_2407_061_1356C
A Summary Analysis of 16 Depth Interviews on Colds and Cold Remedies
Found in:
Manuscripts and Archives
Digital Record
Accession: MSS_2407_044_0985E04
A Summary Memorandum of the Main Findings and Practical Applications of a Motivational Research Study for the Kroger Company
Found in:
Manuscripts and Archives
Digital Record
Accession: MSS_2407_066_1425C
A Summary of Main Findings and Practical Applications on Pitman-Moore's Novahistine
Found in:
Manuscripts and Archives
Digital Record
Accession: MSS_2407_076_1681B
A Summary of Major Findings of a Motivational Research Study for Volkswagen
Found in:
Manuscripts and Archives
Digital Record
Accession: MSS_2407_066_1431C
A Summary of Our Major Findings on Present Attitudes towards Contraceptive Devices
Found in:
Manuscripts and Archives
Digital Record
Accession: MSS_2407_068_1485B
A Summary of the Activity on the on the CARF-CDNPA Study: The Role of 'In-Home' Media
Found in:
Manuscripts and Archives
Digital Record
Accession: MSS_2407_056_1255B1
A Summary of the Motivational Research Study on How to Revitalize the Luggage Market at the Retail and Consumer Levels
Found in:
Manuscripts and Archives
Digital Record
Accession: MSS_2407_050_1100B1
A Supplementary Report on the Uses and Psychology of Floor Waxes
Found in:
Manuscripts and Archives
Digital Record
Accession: MSS_2407_080_1796E1
A Third Progress Report on the Pepper Senatorial Candidacy in Florida
Found in:
Manuscripts and Archives
Digital Record
Accession: MSS_2407_046_1022B2
A Visual Experiment on a Proposed Design for Vosene: Tachistoscopic Display Test, T.V. Tests
Found in:
Manuscripts and Archives
Digital Record
Accession: MSS_2407_064_1376F
Acrilan: Market Research on Consumption Habits
Found in:
Manuscripts and Archives
Digital Record
Accession: MSS_2407_090_2043C
Addendum Progress Report: Today's Italian Suit Consumer
Found in:
Manuscripts and Archives
Digital Record
Accession: MSS_2407_085_1937B1
Addendum to a Creative Memorandum on the Present Climate for Imported Products in the United States with Special Emphasis on Beer and Ale
Found in:
Manuscripts and Archives
Digital Record
Accession: MSS_2407_067_1465E_II
Addendum to a Motivational Pilot Study on Attitudes toward a Proposed Doll with Sewing-Designing Kit
Found in:
Manuscripts and Archives
Digital Record
Accession: MSS_2407_051_1116C4_1
Addendum to Novahistine Final Report
Found in:
Manuscripts and Archives
Digital Record
Accession: MSS_2407_076_1681C_II
Addendum to Report on Consumer Panel Visit to Penthouse Pool
Found in:
Manuscripts and Archives
Digital Record
Accession: MSS_2407_041_0945E6
Additional Points for the Creative Memo on Cigar Smoking
Found in:
Manuscripts and Archives
Digital Record
Accession: MSS_2407_085_1925E
Additional Points on Summary Analysis on 16 Depth Interviews on Colds and Cold Remedies
Found in:
Manuscripts and Archives
Digital Record
Accession: MSS_2407_044_0985E05
Allgäuer Alpenmilch Aktiengesellschaft proposal
Found in:
Manuscripts and Archives
Digital Record
Accession: MSS_2407_085_1926A
American Tourist Travel to Ireland: A Research Proposal
Found in:
Manuscripts and Archives
Digital Record
Accession: MSS_2407_085_1912A
An Abstract of Non-Confidential Research Findings from Motivational Investigation Concerning Consumer Attitude toward Coffee and Tea
Found in:
Manuscripts and Archives
Digital Record
Accession: MSS_2407_049_1085C
An Analysis of Consumer Purchase Motivation in the Field of Soap Production and the Future of the Detergent Market in Venezuela
Found in:
Manuscripts and Archives
Digital Record
Accession: MSS_2407_057_1262A
An Analysis of the Motivating Response Patterns to the Use of the Jingle in Listerine Television Commercials
Found in:
Manuscripts and Archives
Digital Record
Accession: MSS_2407_043_0980TV1
An Analysis of the Motivating Response Patterns to Two Advertisements for Mackintosh's 'Weekend Assortment'
Found in:
Manuscripts and Archives
Digital Record
Accession: MSS_2407_048_1055TV
An Attitudinal Pilot Study of the Esso Home Heat Campaign
Found in:
Manuscripts and Archives
Digital Record
Accession: MSS_2407_059_1306D
An Evaluation of the Growth Potential for Home Canning
Found in:
Manuscripts and Archives
Digital Record
Accession: MSS_2407_083_1856C
An Executive Outline of a Motivational Research Project on 'The Impact of 'In-Home' Media': A Pilot Study
Found in:
Manuscripts and Archives
Digital Record
Accession: MSS_2407_056_1255D
An Executive Outline of a Motivational Research Project on 'The Impact of 'In-Home' Media' (Draft)
Found in:
Manuscripts and Archives
Digital Record
Accession: MSS_2407_056_1255D1
An Executive Summary and Analysis of Negative Attitudes towards Electronic Data Processing Computers
Found in:
Manuscripts and Archives
Digital Record
Accession: MSS_2407_058_1289B
An Executive Summary and Analysis of Negative Attitudes towards Electronic Data Processing Computers
Found in:
Manuscripts and Archives
Digital Record
Accession: MSS_2407_058_1289C_II
An Executive Summary of a Motivational Research Study of the Bridges and Barriers to Increased Furniture Sales (Volume I)
Found in:
Manuscripts and Archives
Digital Record
Accession: MSS_2407_070_1527C_I
An Executive Summary of a Motivational Research Study of the Current Cigar Smoking Climate
Found in:
Manuscripts and Archives
Digital Record
Accession: MSS_2407_061_1352C_II
An Executive Summary of a Motivational Research Study of the Current Cigar Smoking Climate
Found in:
Manuscripts and Archives
Digital Record
Accession: MSS_2407_061_1352C1_IV
