A Proposal for a Research Study to Determine the Strength of Beech-Nut's Present Competitive Position in the Chewing Gum Field ...: what Beech-Nut can do to Expand the Sales of its Gum and to Meet Challenge of Unsatisfied Needs ...
Digital Record
Accession: MSS_2407_060_1331A1
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- Ernest Dichter papers | Research Proposals and Reports | 1330.1A: Beech-Nut Life Savers, Inc. - A Proposal for a Research Study to Determine the Strength of Beech-Nut's Present Competitive Position in the Chewing Gum Field, what Beech-Nut can do to Expand the Sales of its Gum and to Meet Challenge of Unsatisfied Needs which still may exist in the Candy Field, 1960
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Part of the Manuscripts and Archives Repository
