International reports, 1965-1996
Sub-Series
Accession: 2126Identifier: 2126-2.-VII.-C.-2.
Part of collection: The Seagram Company, Ltd. records (2126)
Dates
- Creation: 1965-1996
Scope and Contents
The International Reports contain the same information found in the domestic reports. Mainly commissioned by Seagram, these reports were performed by consumer research consultants on various aspects of the liquor industry including marketing, sales, advertising, packaging, and consumption patterns and preferences. Some reports include demographic information. There are also more general reports on consumption and consumers.
Extent
From the Series: 136 Linear Feet
Language of Materials
From the Collection: English
Additional Description
Access Restrictions
Restrictions apply to selected records and are noted where applicable within the finding aid.
Litigators may not view the collection without approval.
Related Names
Creator
- From the Collection: Joseph E. Seagram and Sons, Inc (Organization)
- From the Collection: Seagram Company (Organization)
Repository Details
Repository Details
Part of the Manuscripts and Archives Repository
