The bulk of the Marketing Services series comprises trade and consumer research records. The series is split into the following four subseries:

Subseries A. Staff Records, 1959-1984

Subseries A contains the correspondence of four staff members: (1) Paul Roder, Marketing Services Coordinator (1959-1984, bulk 1971-1984); (2) Marvin Belkin, Manager of Consumer Research (1973-1974); (3) Marilyn Franck, Senior Account Supervisor (1982-1983); and 4) Madeline Albert (1980-1982).

Subseries B. Trade Research, 1970-1984

The Trade Research subseries is divided into six parts. (1) Marketing Survey Reports regard regional sales and marketing trends and are arranged by state and company (1970-1984. This section (2) contains Marketing Survey Supporting Records (1982-1986). (3) The Special Marketing Survey Reports regard distribution of specific brands (1981-1982). (4) Special Study Reports are small, specialized reports on various brands in various geographic areas (1952, 1966-1985). (5) Cooperative Newspaper Advertising Reports for Selected Wines track Seagram wines in local store advertising (1980-1984). (6) Miscellaneous Reports pertain to wines and champagnes (1979-1984).

Subseries C. Consumer Research, 1964-1996

The Consumer Research records are divided into domestic and international reports. (1) The Domestic Reports (1964-1985,30 feet), mainly commissioned by Seagram, were performed by consumer research consultants on various aspects of the liquor industry including marketing, sales, advertising, packaging, and consumption patterns and preferences. Some reports include demographic information. There are also more general reports on consumption and consumers. Noteworthy reports include the Louis Harris and Associates polls (1977-1978); Simmons Market Research Bureau, Inc. (a.k.a. W. R. Simmons & Associates Research, Inc.) Brand Rating Indices (1964-1968) rating magazine readership based on demographics and consumer preferences and Studies of Media and Markets (1967-1980) tracking users of various products (i.e. Automobiles; Home Improvements and Furnishings; Hair and Shaving Products; etc.) and the media to which they subscribe. (2) The International Reports (1965-1996) contain the same information found in the domestic reports.

Subseries D. Library, 1934-1990

The Library records are divided into six sections. (1) Administrative Records contain invoices and related materials (1973-1982). (2) Alcoholic Beverage Industry Files include clippings; newsletters; publications from trade associations; background and historical information on Seagram subsidiaries and the liquor industry; and information about liquor taxation, legislation and regulations (1934-1991, bulk 1960s-1980s). (3) Beverage Tax Reporting records regard shipments to states (1988). Section (4) contains Bottled Water Studies (1984-1990). (5) The Competitive Company Files include clippings, articles, annual reports and financial statements (1945-1990). (6) The Consumer Studies are mainly published by magazines regarding their readership and its demographics and consumer preferences. Studies by Time and Newsweek include general studies of alcohol consumption and sales patterns. This subseries also contains studies specific to race, ethnicity, age, gender and marital status (1949-1982, bulk 1960s-1970s).