Trade research, 1970-1984
Part of collection: The Seagram Company, Ltd. records (2126)
Dates
- Creation: 1970-1984
Scope and Contents
The Trade Research subseries is divided into six parts. (1) Marketing Survey Reports regard regional sales and marketing trends and are arranged by state and company (1970-1984,40 feet). This section (2) contains Marketing Survey Supporting Records (1982-1986,4 feet). (3) The Special Marketing Survey Reports regard distribution of specific brands (1981-1982). (4) Special Study Reports are small, specialized reports on various brands in various geographic areas (1952, 1966-1985). (5) Cooperative Newspaper Advertising Reports for Selected Wines track Seagram wines in local store advertising (1980-1984). (6) Miscellaneous Reports pertain to wines and champagnes (1979-1984).
Extent
From the Series: 136 Linear Feet
Language of Materials
From the Collection: English
Additional Description
Access Restrictions
Restrictions apply to selected records and are noted where applicable within the finding aid.
Litigators may not view the collection without approval.
Related Names
Creator
- From the Collection: Joseph E. Seagram and Sons, Inc (Organization)
- From the Collection: Seagram Company (Organization)
Repository Details
Repository Details
Part of the Manuscripts and Archives Repository
