Skip to main content
Notice: The Library is open for research by appointment only, please visit our research services page for more information.

Box 2

 Container

Contains 6 Results:

Publicity - Dichter, undated

 File — Box: 2, Folder: 1
Accession: 2009-226
Scope and Contents:

The images include portraits of Ernest Dichter, various shots of Dichter working in his office, Dichter speaking, and with unknown attendees at conferences.

Dates: undated

Publicity - models, undated, 1941, 1947

 File — Box: 2, Folder: 2
Accession: 2009-226
Scope and Contents:

Head shots and publicity sheets for models from the United States and from countries such as France, Greece, Italy, England, and Austria.

Dates: undated; 1941; 1947

Publicity poses - Dichter and others, undated, 1956, 1961

 File — Box: 2, Folder: 3
Accession: 2009-226
Scope and Contents:

Photographs include portraits of Dichter attending or speaking at meetings, including the Textile Marketing Forum at Clemson University and the General Electric Plastics press conference. There are also unidentified images on contact sheets that include modern dancers, works of art, and mimes, one of whom is possibly Marcel Marceau.

Dates: undated; 1956; 1961

Publicity - products, undated, 1967, 1970

 File — Box: 2, Folder: 4
Accession: 2009-226
Scope and Contents:

Photographs include images of Dichter in front of a Dr. Scholl's display and of 1960's Austrian advertising and buildings. There are also images of products including Marbert cosmetics, Ivory soap, and Thrill dishwashing liquid. There is also an image of various international currencies.

Dates: undated; 1967; 1970

Package testing, undated, 1959

 File — Box: 2, Folder: 5
Accession: 2009-226
Scope and Contents:

Photographic images of consumers reacting to product packaging.

Dates: undated; 1959

Portraits used in motivational testing, undated, 1936, 1948

 File — Box: 2, Folder: 6
Accession: 2009-226
Scope and Contents:

Images include head shots of male and female models and portraits of Harry Truman and Abraham Lincoln. There is a head shot of a female attributed to W. Eugene Smith and a photograph of women participating in a focus group attributed to Newsweek photographer Ed Wergeles. There are also images of dancers and a mime who may be Marcel Marceau.

Dates: undated; 1936; 1948