Box 2
Contains 6 Results:
Publicity - Dichter, undated
The images include portraits of Ernest Dichter, various shots of Dichter working in his office, Dichter speaking, and with unknown attendees at conferences.
Publicity - models, undated, 1941, 1947
Head shots and publicity sheets for models from the United States and from countries such as France, Greece, Italy, England, and Austria.
Publicity poses - Dichter and others, undated, 1956, 1961
Photographs include portraits of Dichter attending or speaking at meetings, including the Textile Marketing Forum at Clemson University and the General Electric Plastics press conference. There are also unidentified images on contact sheets that include modern dancers, works of art, and mimes, one of whom is possibly Marcel Marceau.
Publicity - products, undated, 1967, 1970
Photographs include images of Dichter in front of a Dr. Scholl's display and of 1960's Austrian advertising and buildings. There are also images of products including Marbert cosmetics, Ivory soap, and Thrill dishwashing liquid. There is also an image of various international currencies.
Package testing, undated, 1959
Photographic images of consumers reacting to product packaging.
Portraits used in motivational testing, undated, 1936, 1948
Images include head shots of male and female models and portraits of Harry Truman and Abraham Lincoln. There is a head shot of a female attributed to W. Eugene Smith and a photograph of women participating in a focus group attributed to Newsweek photographer Ed Wergeles. There are also images of dancers and a mime who may be Marcel Marceau.