Studebaker Corporation advertisement giveaway
Creation: 1938Abstract
The Studebaker Corporation was an automobile manufacturer headquartered in South Bend, Indiana. The Studebaker Corporation began making automobiles in 1902. This item is an advertising giveaway for the 1938 Studebaker. Inside is a tintype of two people sitting in the original 1902 Studebaker so that their heads appear in the windshield of the 1938 car when the giveaway is folded.
Dates
- Creation: 1938
Extent
1 item(s)
Physical Description
1 item (advertising giveaway) : with tintype inserted ; 4 x 5 in. folded.
Historical Note
The Studebaker Corporation was an automobile manufacturer headquartered in South Bend, Indiana. Founded in 1852 and incorporated in 1868 as the Studebaker Brothers Manufacturing Company, it began as a manufacturer of wagons, buggies, carriages, and harnesses. After the turn of the century, Studebaker eased its way into the automobile market with an electric car in 1902, followed by gasoline-powered cars in 1904.
Studebaker Corporation was formed in 1911 by a merger of Studebaker Brothers Manufacturing Co. and Everett-Metzger-Flanders Co. The Great Depression and questionable management led Studebaker into receivership in 1933. During World War II, Studebaker produced engines and vehicles for the military.
In 1954, the Packard Motor Car Company of Detroit purchased its business and assets to form Studebaker-Packard Corporation, which reverted its name to Studebaker Corporation in 1962. The competition from the "Big Three" auto manufacturers was too great for the company to stay in business. The South Bend plant closed in 1963, and the last car was produced in Hamilton, Ontario, in 1966.
Financial problems continued after the war, and the company's final year in business was 1966. It was dissolved in 1967.
Scope and Contents
This item is an advertising giveaway for the 1938 Studebaker. On the cover is a picture of the front of the Studebaker with cutouts at the windshield, and it reads, "Picture yourself in a new 1938 Studebaker: Studebaker's crowning achievement." Inside is a tintype of two people sitting in the original 1902 Studebaker so that their heads appear in the windshield of the 1938 car when the giveaway is folded. The inside caption reads, "This is the way you look in Studebaker's first automobile, the Studebaker electric runabout Model 1902."
Access Restrictions
No restrictions on access; this collection is open for research.
Language of Materials
English
Finding Aid & Administrative Information
- Title:
- Studebaker Corporation advertisement giveaway
- Author:
- Jon Williams
- Date:
- 2005
- Description rules:
- Describing Archives: A Content Standard
- Language of description:
- English
- Script of description:
- Latin
Revision Statements
- 2025: Laurie Sather
Repository Details
Repository Details
Part of the Audiovisual Collections Repository
