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Shirley President Suspenders "Bowling Girl" advertising display card

Creation: circa 1900
 Collection
Accession: 2023-219

Abstract

The C.A. Edgarton Manufacturing Co. was a textile manufacturing company based in Shirley, Massachusetts, founded in 1881 by Charles A. Edgarton (1826-1891). It distributed Shirley President Suspenders, also known as Perry suspenders. This small collection consists of a single display card advertising Shirley President Suspenders, meant to be placed in store windows. It is number four in a set of six, titled "Bowling Girl." (The other pictures in the set are "Golfing Girl," "Ball Playing Girl," "Tennis Girl," "Fishing Girl," and "Billiard Girl.")

Dates

  • Creation: circa 1900

Creator

Extent

1 item(s)

Physical Description

1 print : chromolithograph ; 8.5 x 13.5 in.

Historical note

The C.A. Edgarton Manufacturing Co. was a textile manufacturing company based in Shirley, Massachusetts. Founded in 1881 by Charles A. Edgarton (1826-1891), its first product was cotton batting, which was used as padding for furniture and other products. The company quickly expanded its operations, however, and began manufacturing a wide range of cotton and woolen products, including blankets, yarns, and fabrics.

By the early 1900s, the company had become one of the largest employers in the region, with several hundred workers employed in its mill complex. At some point, Edgarton Manufacturing began distributing Shirley President Suspenders. President suspenders, also known as Perry suspenders, were first made by Albert Thurston Ltd. in England in the 1820s. These suspenders were originally designed to be worn by British royalty, but their popularity quickly spread, and they became a popular fashion accessory for men around the world. The term “President suspenders” was later adopted in the United States.

Edgarton Manufacturing supplied woolen blankets to the military during World War I and, by the 1920s, had become one of the largest textile manufacturers in the country. However, it later struggled in the face of increased competition from foreign manufacturers and changing consumer preferences. The Shirley President Suspenders brand faded out around 1930. The company began to downsize its operations during the 1930s and, by the 1950s, had ceased production entirely.

Scope and Contents

This small collection consists of a single display card advertising Shirley President Suspenders, meant to be placed in store windows. It is number four in a set of six, titled "Bowling Girl." (The other pictures in the set are "Golfing Girl," "Ball Playing Girl," "Tennis Girl," "Fishing Girl," and "Billiard Girl.") It was printed in color by the American Lithographic Co., N.Y.

Advertising copy on the back of the card explains that the pictures were included in a half-dozen boxes of Shirley President Suspenders, and that more could be obtained from the company upon request. These images of women engaging in athletic pursuits while wearing male attire, including suspenders, were explicitly created to attract the male gaze. The advertising copy goes on to state that, "if you want the men to stop at your window in greater numbers than ever before, display all six pictures in your window."

Access Restrictions

No restrictions on access; this collection is open for research.

Language of Materials

English

Finding Aid & Administrative Information

Title:
Shirley President Suspenders "Bowling Girl" advertising display card
Author:
Diane E. Bockrath
Date:
2023
Description rules:
Describing Archives: A Content Standard
Language of description:
English
Script of description:
Latin

Repository Details

Repository Details

Part of the Audiovisual Collections Repository

Contact:
PO Box 3630
Wilmington Delaware 19807 USA
302-658-2400