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Patent medicine ephemera

Creation: 1877-1937
 Collection
Accession: 2022-228

Abstract

Patent medicines, also known as proprietary medicines, are non-prescription medicinal remedies that are trademarked and whose ingredients have been granted protection for exclusivity. The term "patent medicine" has become particularly associated with drug compounds manufactured during the eighteenth and nineteenth centuries. In actuality, the patent medicine recipes were not officially patented. Patent medicine promoters pioneered many advertising and sales techniques; this small collection primarily features trade cards and almanacs.

Dates

  • Creation: 1877-1937

Creator

Extent

.5 Linear Feet

Historical Note

Patent medicines, also known as proprietary medicines, are non-prescription medicinal remedies that are trademarked and whose ingredients have been granted protection for exclusivity. The term "patent medicine" has become particularly associated with drug compounds manufactured during the eighteenth and nineteenth centuries. In actuality, the patent medicine recipes were not officially patented.

Most producers (often small family operations) used ingredients similar to those of their competitors—vegetable extracts with ample amounts of alcohol, morphine, opium, or cocaine. The recipes' contents were kept undisclosed to the public, and no governing body tested or approved effectiveness. By the middle of the nineteenth century, the manufacture of similar products had become a major industry in America. Remedies were available for almost any ailment.

Some physicians and medical societies were critical of patent medicines from the beginning. They argued that the remedies did not cure illnesses, discouraged the sick from seeking legitimate treatment, and caused alcohol and drug dependency.

The temperance movement of the late nineteenth century provided another voice of criticism, protesting the use of alcohol in medicines. By the end of the nineteenth century, Americans favored laws to force manufacturers to disclose their remedies' ingredients and use realistic language in their advertising. These laws met with fierce resistance from the manufacturers and the press, which had grown dependent on the money received from remedy advertising.

The Pure Food and Drug Act was passed by Congress in 1906, with strong support from President Theodore Roosevelt. It paved the way for public health action and consumer protection laws against unlabeled, unsafe, or ineffective ingredients and misleading or false advertising.

Scope and Contents

Patent medicine promoters pioneered many advertising and sales techniques; this small collection primarily features trade cards and almanacs.

Patent medicine almanacs began to appear in the 1840s and were published by the manufacturers. The almanacs were originally given away as promotional items by patent medicine manufacturers and distributed at druggists' counters. Some of these almanacs had lengthy runs well into the twentieth century. There are thirteen almanacs from nine different companies.

Trade cards were very popular during the Victorian era. They typically featured a very colorful, eye-catching picture with advertising slogans on the front and full-text advertising (and sometimes testimonials) on the back. Trade cards were popular collectors' items. Almost every type of product or service imaginable was advertised in this way, including patent medicines.

There are articles in publications such as Lippincott's Magazine for R.W. Gardner's Syrup Hydriodic Acid, Chemically Pure Hypophosphites in Phthisis.

There are booklets with recipes and advertisements from Pabst Brewing Co. and Warner's Log Cabin Remedies; Ransom's Family Receipt Book; a songbook from Alka-Seltzer; and Pierce's Memoranda Book, which is a notebook and calendar.

Access Restrictions

No restrictions on access; this collection is open for research.

Language of Materials

English

Additional Description

Provenance

Gift of Susan and Thomas R. Beck.

Finding Aid & Administrative Information

Title:
Patent medicine ephemera
Author:
Laurie Sather
Date:
2022
Description rules:
Describing Archives: A Content Standard
Language of description:
English
Script of description:
Latin

Repository Details

Repository Details

Part of the Audiovisual Collections Repository

Contact:
PO Box 3630
Wilmington Delaware 19807 USA
302-658-2400