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DuPont advertisements and film
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DuPont advertisements and film

Accession 2014.201

Audiovisual Collections and Digital Initiatives Department, Hagley Museum and Library


PO Box 3630
Wilmington, Delaware, 19807
302-658-2400
research@hagley.org

Finding aid prepared by Laurie Rizzo in 2014., 2014

This finding aid was produced using the Archivists' Toolkit 2014-01-29T13:50-0500

Finding aid prepared using best local practices and Describing Archives: A Content Standard

Cite items for this collection in the following format:
[Description and dates], Box/folder number, DuPont advertisements and film (Accession 2014.201), Hagley Museum and Library, Wilmington, DE 19807

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Descriptive Summary

Title: DuPont advertisements and film
Dates: 1907-1996
Accession Number: 2014.201
Creator: E.I. du Pont de Nemours and Company
Extent: 6 items
Physical Description: 5 posters : 32 x 39.5 in. Containing 15 original magazine advertisements : color and b&w ; 9.5 x 12.5 in. or smaller. 1 film : color ; 16 mm.
Language of Material: English
Repository: Hagley Museum and Library: Audiovisual Collections and Digital Initiatives Department
Abstract: E.I. du Pont de Nemours & Company is a chemical company. Originally established as a black powder manufactory in 1802 by Pierre Samuel du Pont de Nemours and his son Eleuthère Irénée du Pont. Throughout the 1900s and 1910s, the company shifted its focus away from gunpowder production and towards chemistry innovations. This collection consists of five large poster boards which created displays of original magazine advertisements of various DuPont Company products such as Smokeless gunpowder, DUCO, Pyralin, synthetic fibers, Conoco oil, lucite, anti-freeze, cellophane and carpet fibers. This collection also contains one film.
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Administrative Information


Access Restrictions

This collection is open for research.

Film material is housed in cold storage and must reacclimate prior to viewing. Please contact the Audiovisual Collections and Digital Initiatives Department at least 48 hours in advance of research visit.

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Historical Note

E.I. du Pont de Nemours & Company is a chemical company. Originally established as a black powder manufactory in 1802 by Pierre Samuel du Pont de Nemours and his son Eleuthère Irénée du Pont. Throughout the 1900s and 1910s, the company shifted its focus away from gunpowder production and towards chemistry innovations.

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Scope and Content

This collection consists of five large posters on decorative boards creating displays of original magazine advertisements of various DuPont Company products such as Smokeless gunpowder, DUCO, Pyralin, synthetic fibers, Conoco oil, lucite, anti-freeze, cellophane and carpet fibers. Each board hightlights something significant about each product by reproducing a phrase from each advertisement. This collection also contains one film which provids a tour of facilities of the DuPont Engineering Test Center.

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Arrangement

This collection is arranged in alphabetical order.

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Series Descriptions and Inventory

Drawer Folder
C-4 1 Carpet advertisements, 1954, 1966 ["Now DuPont Nylon ushers in new era in carpeting quality," The Saturday Evening Post, 1954 September 25. "Critical! The carpet tests for 501* really are," unidenitified magazine, 1966.] ; 1 poster : 32 x 37 in. Contains 2 magazine advertisements : color and b&w ; 9.5 x 12.5 in.
Drawer Folder
C-4 2 Cellophane advertisements, 1943, 1953, 1959 ["The Sergeant who carries soup for 600 soldiers," unidentified magazine, 1943; "Here's why smart shoppers prefer fruits and vegetables in Cellophane," unidentified magazine, 1953; "Happy Eating.. Fresh, Crisp Chips: Chip makers use a special DuPont cellophane to keep chips that way," unidentified magazine, 1959.] ; 1 poster : 32 x 39.5 in. Contains 3 magazine advertisements : color ; 9.5 x 12.5 in.
Drawer Folder
C-4 3 Conoco oil, Lucite and anti-freeze advertisements, 1937, 1942, 1946 ["Bye-Bye to Oil Worries: Change to Oil-Plating," (Conoco Germ Processed Oil), unidentified magazine, 1937; "Don't Risk a Freeze-Up This Year," (Zerex and Zerone anti-freeze), unidentified magazine, 1942; "How 'Humidicrib' covers of DuPont Lucite increase premature infant's chances of life and health," unidentified magazine, 1946.] ; 1 poster : 32 x 39.5 in. Contains 3 magazine advertisements : color and b&w ; 9.5 x 12.5 in.
Drawer Folder
C-4 4 Fabric advertisements, 1935, 1953, 1996 ["Wear-a-Beau 'Dressmaker' prints: Woven of DuPont Rayon," unidentified magazine, 1935; "There's a new way to look.. a new way to live in Dacron," unidentified magazine, 1953 September; "The Future of Hosiery: Lycra 3D," unidentified magazine, 1996.] ; 1 poster : 32 x 39.5 in. Contains 3 magazine advertisements : color & b&w ; various sizes.
Drawer Folder
C-4 5 Smokeless gunpowder, DUCO and Pyralin advertisements, 1907, 1924, 1927 ["DuPont Smokeless Gunpower," unidentified magazine, 1907; "This name - du Pont - spells painting satisfaction," (Varnishes - DUCO), unidentified magazine, 1927; "Agnes Foster Wright uses Duco to bring new color into your bedroom," Good Housekeeping, 1928 March; "Men! Don't Worry About What to Give Her!," (Brushes - Pyralin), The Saturday Evening Post, 1924.] ; 1 poster : 32 x 39.5 in. Contains 4 magazine advertisements : color and b&w ; various sizes.
Film
Can 1 DuPont Engineering Test Center, film, circa 1960s [A scripted "candid camera" tour of facilities.] ; 16 mm film.