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DuPont Duco-Dulux advertising and sales aid
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DuPont Duco-Dulux advertising and sales aid

Accession 1995.286

Audiovisual Collections and Digital Initiatives Department, Hagley Museum and Library


PO Box 3630
Wilmington, Delaware, 19807
302-658-2400
askhagley@hagley.org

This finding aid was produced using the Archivists' Toolkit 2015-07-17T09:25-0400

Finding aid prepared using best local practices and Describing Archives: A Content Standard

Cite items for this collection in the following format:
[Description and dates], Box/folder number, DuPont Duco-Dulux advertising and sales aid (Accession 1995.286), Hagley Museum and Library, Wilmington, DE 19807

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Descriptive Summary

Title: DuPont Duco-Dulux advertising and sales aid
Dates: circa 1940
Accession Number: 1995.286
Creator: E.I. du Pont de Nemours & Company.
Extent: 1 item
Physical Description: 1 item ; sales packet.
Location: GL Box 2.
Language of Material: English
Repository: Hagley Museum and Library: Audiovisual Collections and Digital Initiatives Department
Abstract: Chemists at DuPont’s Parlin, New Jersey laboratory produced a pyroxylin lacquer in 1920 called Viscolac and improved upon it in the following years and renamed it Duco. In the late 1920s Dulux was developed, which was an alkyd finish and had a higher gloss finish; a matte version of Dulux was also developed. This collection is a packet of advertising and sales aids for dealers of DuPont Duco and Dulux paints and finishes.
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Administrative Information


Access Restrictions

This collection is open for research.

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Historical Note

E.I. du Pont de Nemours & Company is a chemical company more commonly referred to as the DuPont company. The company, established in 1802 by Pierre Samuel du Pont de Nemours and his son Eleuthere Irenee du Pont, began with the production of gunpowder. Throughout the 1900s and 1910s, the company shifted its focus away from gunpowder production and towards chemistry innovations. By 1926 the company officially dissolved the powder production unit, although it had already been inactive for many years.

Chemists at DuPont’s Parlin, New Jersey laboratory produced a pyroxylin lacquer in 1920. It was durable, dried quickly and could be colored. DuPont sold it under the name Viscolac. In collaboration with General Motors, DuPont improved it and renamed it Duco. It was used extensively in the automotive industry. In the late 1920s Dulux was developed, which was an alkyd finish and had a higher gloss finish; a matte version of Dulux was also developed.

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Scope and Content

This collection is a packet of advertising and sales aids for dealers of DuPont Duco and Dulux paints and finishes, containing tips for selling the products, ideas for radio advertising, and several samples of brochures, stationery.

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Access Points

Duco nitrocellulose lacquer.
Dulux alkyd enamel.
Enamel and enameling.
Finishes and finishing.
Paint.
Sales promotion.
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