Black people in advertising
Subject
Subject Source: Library of Congress Subject Headings
Scope Note: Here are entered works on the portrayal of Black people in advertising.
Found in 1 Collection or Record:
Pepsi-Cola Company 1977 Black Community Marketing Handbook
Collection
Accession: 2883
Abstract:
PepsiCo, Inc. is an American multinational food, snack, and beverage corporation headquartered in Harrison, New York, in the hamlet of Purchase. The company has its orgins in the development of the soft drink Pepsi-Cola in 1898 by pharmacist Caleb Bradham (1867-1934). This small collection consists of a handbook detailing methods for marketing Pepsi soft drinks to the African American demographic, particularly through a PBS television show, Black Journal.
Dates:
1976
