Marketing research
Subject
Subject Source: Library of Congress Subject Headings
Scope Note: Market research.
Found in 1 Collection or Record:
Ernest Dichter photographs and sound recordings
Collection
Accession: 2009-226
Abstract:
Ernest Dichter (1907-1991) was one of the pioneers in consumer motivational research. He started his own consulting business in 1946. It was incorporated in New York as the Institute for Research in Mass Motivations, Inc. in 1952 and renamed the Institute for Motivational Research, Inc. in 1955. This collection consists of photographs, negatives, slides, contact sheets, and audio cassettes.
Dates:
1941-1988
