Alcoholic beverage industry
Found in 3 Collections and/or Records:
The Seagram Museum in Waterloo, Ontario, Canada was the city's final operational remnant of the world-renowned distillery founded by Waterloo entrepreneur Joseph E. Seagram in the mid-nineteenth century. The collection consists of the Bronfman family papers, official Seagram Company records, and other materials collected or created to document the history of the Bronfman family, the Seagram Company, Ltd., and its products.
Commonly referred to as simply "Seagram" or "Seagram's," the Seagram Company, Ltd. was for a time the largest producer and distributor of distilled spirits in the world. The records of Seagram and its subsidiaries trace the company's transformation from a small business run by Samuel Bronfman to a diversified multi-national corporation.
The Bronfman family of Canada acquired the Joseph E. Seagram & Sons Co. of Waterloo, Ontario, in 1927. By the 1950s, Seagram was one of the world's largest alcoholic beverage firms. This collection is composed of photographs used as illustrations in The Seagram Spotlight, a "monthly house organ published by and for the staff of Seagram Distiller's Corporation," according to the 20th anniversary issue (December 1936).