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Victor Talking Machine Company advertising brochure
The Victor Talking Machine Company was an American phonograph record company. In 1901, Eldridge Johnson (1867-1945) combined his patents with those of Emile Berliner (1851-1929), incorporating the Victor Talking Machine Company in Camden, New Jersey and adopting the "His Master's Voice" trademark from Berliner. It increased in success by signing Enrico Caruso (1873-1921) and John Phillip Sousa (1854-1932) among others to recording contracts, by introducing the Victrola with its enclosed horn in 1906, and by improving recording technology. This item is an advertising brochure for Victor Talking Machine Company records.