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Castolite Company promotional mailers

Creation: 1952
 Collection
Accession: 2845

Abstract

The Castolite Company was a retail wholesaler of a clear, liquid plastic (or polyester resin) called "Castolite," which was used for casting, embedding, laminating, molding, or coating. The company was founded in 1948 by William Weers (1906-1976). Initially, the scientific community used Castolite for embedding biological specimens into clear, liquid plastic, among other scientific applications. The process became popular in the arts and crafts community, and hobby shops frequently sold Castolite. This small collection includes 1952 promotional sales materials for Castolite and its uses for making jewelry and other homemade creations; the purchaser could then sell their products for personal profit.

Dates

  • Creation: 1952

Creator

Extent

10 item(s)

Historical Note

The Castolite Company was a retail wholesaler of a clear, liquid plastic (or polyester resin) called "Castolite," which was used for casting, embedding, laminating, molding, or coating. The company was founded in 1948 by William Weers (1906-1976). Initially, the scientific community used Castolite for embedding biological specimens into clear, liquid plastic, among other scientific applications. The process became popular in the arts and crafts community, and hobby shops frequently sold Castolite.

Weers was born Wilhelm Weers in Nordenhamm, Germany, to Mame and Johonna Loeschen Weers (dates unknown). He received his agricultural training in Germany. He then immigrated to America, arriving in New York City in 1925 at the age of nineteen. He worked as a florist, living in Evanston, Illinois. Weers became a naturalized citizen in 1931.

William Weers married Dorothy Thorne Weers (1909-2003) in 1938; the couple had two daughters. Dorothy Weers was a 1931 graduate of the University of Wisconsin and took a post-graduate course at Northwestern University. She worked as a medical laboratory technician and in the Athletics Department at Northwestern. At the time of their wedding, William Weers was working as a landscape designer for Weers and Seymour, a firm he co-owned with his friend, DeForrest Seymour (1903-1957), who was the best man at their wedding.

The couple moved to Woodstock, McHenry County, Illinois, and purchased a farm in 1948. The Weers lived on the farm where they ran a nursery and landscaping business in Kenilworth, and began a retail wholesale business selling plastics, the Castolite Company.

Upon William Weers's death in 1976, the Castolite Company (including a portion of the property) was sold to John Paul Kunzie (1935-2022). Dorothy Weers maintained the remainder of the estate, rebuilding the native prairie landscape and leaving the agricultural land in conservation easements.

John P. Kunzie purchased Castolite Co. in 1976. Kunzie grew up in DeKalb, Illinois, and graduated from Purdue University. After working for Johns Manville and R.R. Donnelley, a commercial roofing company, he founded John's Lab, a model railroading supply company. He lived in Woodstock, working as the proprietor of the Castolite Company from 1976 until his retirement in 2009.

Eager Polymers acquired Castolite from Kunzie in 2008 and incorporated its product lines and formulas under one umbrella (moving its headquarters). A large share of the Eager Polymers business was then sold to Smooth-On, Inc. in 2023; however, the sale did not include Castolite or its casting materials. Eager Polymers relaunched the Castolite brand in 2023.

Scope and Contents

This small collection includes promotional sales materials for Castolite liquid plastic and its uses for making jewelry and other homemade creations; the purchaser could then sell their products for personal profit. The promotional materials include a welcome letter from Weers, the "Castolite Creation Manual" booklet, "A Success Plan For You" booklet, the "Liquid Magic Facts About Castolite" sheet, "How To Get Started With Castolite" sheet, a blank order form with a return envelope, a special bonus offer sheet, an apology about a shipping delay, and the original mailing envelope.

The "Castolite Creation Manual" explains how to make jewelry; design fashion accessories; embed flowers; personalize items such as key chains; monogram items such as buttons, tie clips, or earrings; set pearls and crystals; make molds for one's own designs; and cast figurines. The booklets also contain instructions on using Castolite for science applications, ordering supplies at wholesale prices, making money at home, and growing a small business.

"A Success Plan For You" includes a three-step plan outlining how to use Castolite to produce items to sell as a way of starting one's own small business.

Access Restrictions

No restrictions on access; this collection is open for research.

Language of Materials

English

Finding Aid & Administrative Information

Title:
Castolite Company promotional mailers
Author:
Laurie Sather
Date:
2024
Description rules:
Describing Archives: A Content Standard
Language of description:
English
Script of description:
Latin

Repository Details

Repository Details

Part of the Manuscripts and Archives Repository

Contact:
PO Box 3630
Wilmington Delaware 19807 USA
302-658-2400