Lurelle Guild (1898-1985) was an architect, industrial designer, and interior designer.

After graduating from Syracuse University in 1920, where he studied painting as well as some freelance designing, Guild and his wife moved to New York City, and he worked as an illustrator and writer. Guild started his own business in 1924 called Lurelle Guild Associates. With an eight-person staff, the company made models and worked on product development. In 1928, he renamed the business the Guild of Industrial Design. Additionally, he started Dale Decorators, which was a door-to-door decorating service, and was a founding member of the Industrial Designers Society of America.

Guild played an active role in product development and marketing; he designed about a thousand products a year. When he invented a new product, he patented it and then assigned the patent to the manufacturer, charging a fee and then royalties. One of his clients was Alcoa Aluminum, maker of Kensington Ware kitchen utensils. Guild responded to the company's needs and requests for certain types of products and improvements to some already produced. Other clients included Electrolux, International Silver Company, Kensington, Pullman Company, Revlon, and the Scranton Lace Company.