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The Hoyt Group package design records

Creation: 1985-1997 Creation: undated
 Collection
Accession: 2673

Abstract

The Hoyt Group, Inc. was an industrial design and marketing consultancy firm established by Earl E. Hoyt, Jr. (1936-2024). Hoyt was introduced to design at an early age. His mother was a talented textile designer who worked at her drawing board at home for additional income. At a very young age, Hoyt wrote to General Motors to explain his interest in designing cars. He received a return letter and was introduced to the term "Industrial Designer." After graduating from Pratt Institute, he began his career in Donald Deskey's New York office. Hoyt's career is well documented in this small collection. The collection is divided into four series: Series I. Clients and Projects; Series II. Sketches; Series III. Design Models; Series IV. Products/Packaging.

Dates

  • Creation: 1985-1997
  • Creation: undated

Creator

Extent

3 Linear Feet

Historical Note

The Hoyt Group, Inc. was an industrial design and marketing consultancy firm established by Earl E. Hoyt, Jr. (1936-2024). Hoyt was introduced to design at an early age. His mother was a talented textile designer, who worked at her drawing board at home for additional income. At a very young age Hoyt wrote to General Motors explaining his interest in designing cars. He received a return letter and was introduced to the term "Industrial Designer."

Hoyt graduated with honors from the Pratt Institute in 1960. He immediately began work in the New York City office of Donald Deskey Associates, during which time Hoyt designed and patented new packaging for Johnson & Johnson's dental floss dispenser, a design that is widely recognizable and still in use today. During his five-year career with the Deskey firm, he contributed to the Century 21 Exposition World's Fair at Seattle in 1962, and assisted with the design of the Travelers Life Insurance Pavillion at the 1964 New York World's Fair.

In 1965, The Hoyt Group began with groundbreaking work in packaging design. With the understanding that the package was the product - as with Jiffy Pop Microwave Popcorn, the Seashell Air Freshener by Reckitt & Coleman, Inc., Dap Patch Stick and Dap Caulk tube, Airwick's Carpet Fresh and Magic Mushroom Air Freshener, and Snap Plus Oil Boost.

Projects for the medical community included such clients as the S. S. White Dental Company. Considered Hoyt's most important client in 1965, S. S. White requested redesigned dental units that would store dental tools. The objective was a design that provided convenient access to dental instruments to the dentist while minimizing patient apprehensions. The design team also revamped the company's panoramic X-ray machine, dental exam chairs, dental stools, and trays. The American Cyanamid Company used Hoyt's services to develop a singular-use, iodine-filled sterile medical scrubber device. The Becton Dickinson Company had the firm design a "pen" for administering insulin. Galen Labs was provided the necessary structural package development and production expertise to translate a mechanical prototype into the OPTIFLO Disposable Oxygenator, a filter device used during open heart surgery.

Holding seventy-three patents in twenty countries Hoyt's design talents were acknowledged by the Cooper-Hewitt Museum's exhibition Packaging the New: Design and the American Consumer, 1925-1975.

Arrangement

The collection is divided into four series: Series I. Clients and Projects; Series II. Sketches; Series III. Design Models; Series IV. Products/Packaging.

Scope and Content

Records include correspondence with Baush & Lomb regarding package redesign; and the Hoyt Group's promotional literature on the preliminary steps in the industrial design process. Sketches dominate this collection, particularly with the Lime-A-Way project. Limited in the number of client files and objects, the steps for successful product and package design are outlined in Hoyt's book Industrial Design. Problem solving, creativity and innovation. 150 actual design case histories. Detailing the steps that are necessary to successfully transform an idea from sketch, to model, then the finished consumer product, the publication also lists the patents held by Hoyt.

The models - made of styrofoam - demonstrate a three-dimensional functional design process in various stages. These, as well as the finished products, can occasionally be matched to sketches.

Finished products have been conserved and placed in see-through Marvelseal packaging by Hagley's Conservation Lab.

Access Restrictions

No restrictions on access; this collection is open for research.

Language of Materials

English

Finding Aid & Administrative Information

Title:
The Hoyt Group package design records
Author:
Marsha Mills
Date:
2016
Description rules:
Describing Archives: A Content Standard
Language of description:
English
Script of description:
Latin

Repository Details

Repository Details

Part of the Manuscripts and Archives Repository

Contact:
PO Box 3630
Wilmington Delaware 19807 USA
302-658-2400