This series consists of sample albums, known as Personalized Greetings albums, or PGs for short. These albums were distributed to department stores, stationery shops, and bookstores across the country. Customers selected designs to be printed in their desired quantity, with personalized names and greetings inside. Typography, font size, and sometimes ink color could be customized. PGs were produced in two main lines: American Artists Group, which features reproductions of paintings and fine art, and Designers and Illustrators, which focuses on drawings and illustrations and often has a light, whimsical tone. Additional lines, such as Golden Album, Christmas Omnibus, and Jubilee were offered at various times, as well as specialty lines created for specific department stores, such as Lord & Taylor and Bergdorf Goodman. Some lines were offered by separate companies established and run by the Golden family, such as the Irene Dash Greeting Card Co., which Samuel Golden named after his daughter, Irene Golden Dash (1921-2021). That company produced cards that were often advertised and presented in single-artist albums, many of which were designed by women.

The series is arranged by card line with an abbreviation at the beginning of each file title reflecting the different Golden family companies according to the following schema: AAG – American Artists Group; ID – Irene Dash Greeting Card Co.; DS – Dorothy Simmons, inc.; Unspecified – line not determined; Birchcraft Studios – distributed by Birchcraft for American Artists Group. The albums are arranged chronologically within line. Contributing artists have been identified for individual albums where possible.

The series also includes a line of albums offering social stationery called Art in Correspondence from the 1950s. This line includes notepaper and notecards, cards with inspirational quotes, and a limited birthday card selection. There are also two albums offering wrapping paper designs from 1942, as well as two albums aimed at store buyers advertising the merits of stocking American Artists cards.