This series contains fragmentary records from the Advertising Department. The bulk of the records in the series document the activities of the Exhibits, Motion Picture and Art Division of the DuPont Company's Advertising Dept. In addition to managing the permanent display spaces at Atlantic City and Wilmington, the division produced a wide range of exhibits from world's fairs to small trade shows, along with industrial films aimed at both the industrial buyer and the general public.

The Atlantic City Exhibit reports include head counts, synopses of annual activity, plus extracts of visitors' comments and potential sales connections made. The Wilmington Exhibit reports primarily note changes in the displays, which often used materials recycled from the Atlantic City exhibits.

The exhibit correspondence deals with the operation of both the Atlantic City and Wilmington Exhibits, including scripts and instructions for demonstrators at the former and attendance reports, invitations, and research and planning reports for the latter. Monthly reports (1947-1953) summarize all exhibited work at trade shows with some photos of displays. Major exhibits at the Texas Centennial of 1936, the Golden Gate Exposition of 1939-1940, and the first New York World's Fair are covered in greater depth, including files on persons employed as guides, models, and demonstrators at the Golden Gate Exposition and the visitors' register from the Texas Centennial. A phonograph recording from the "Wonderful World of Chemistry" at the 1964-1965 New York World's Fair may be found in the Pictorial Collections Dept. There is also an illustrated brochure for the aborted Freedom Fair that was to have marked the sesquicentennial​l of Washington, D.C., in 1950-1951.

The Motion Picture Bureau files of W.H. Uffelman describe the production and circulation of DuPont's industrial films in the 1930s, including correspondence with producers, distributors, purveyors of equipment and supplies, and with other companies using motion pictures in sales promotion. There are extensive files of requests from various groups interested in showing DuPont's films, the majority of which deal with explosives, particularly their use in the large construction projects of the 1920s and 1930s. The records include a box of stenographer's notebooks in shorthand for letters dictated by Uffelman. The dedication files include promotional materials associated with the building dedications at the Experimental Station (1951), the Stine Laboratory at Newark, Delaware (1952), the Haskell Laboratory of Industrial Toxicology (1954), and the Chestnut Run Laboratory (1955-1956).

Beyond the Exhibits, Motion Picture and Art Division, the series also contains records of the "DuPont Museum" that the company organized in its office buildings in downtown Wilmington, Delaware, and whose collections were eventually absorbed by the Hagley Museum.

The series also contains files documenting the use of Du Pont plastics, mostly Lucite panels, in a variety of new buildings as well as files documenting the marketing of freon in air conditioning systems and as a propellant in aerosol cans. There are also promotional cellophane scrapbooks, an advertising card file, and a set of newsletters distributed to salespeople for Zerone and Zerex Antifreeze. Finally, there are departmental reports, an illustrated guide to the department's activities, departmental data, speeches, clinic files documenting semi-annual departmental meetings, and copies of items relating to DuPont Company history compiled by the department.