Marketing Department, 1933-1998, undated
Part of collection: Batten, Barton, Durstine & Osborn, Inc. records (2752)
Dates
- Creation: 1933-1998
- Creation: undated
Scope and Contents
The Marketing Department focused on how to successfully market products to consumers. It contains files maintained by the department, including business indicators, New Products Digest, sales promotion, and multinational marketing. New Products Digest highlights new or improved products listed by product category and includes the name of the company, the product, the name of markets where the product is being introduced, and where it is scheduled for test and national campaigns.
Extent
From the Collection: 156.5 Linear Feet
From the Collection: 7.3 Gigabytes
From the Collection: 2251 digital_files
Language of Materials
From the Collection: English
Additional Description
Access Restrictions
Records subject to 25-year time seal.
Negatives and slides are stored offsite in cold storage (Box 123). Please contact staff 48 hours in advance of research visit at askhagley@hagley.org
There are no viewing or listening stations for analog audio, video, or film in the reading room. To access this material, please place a digitization request for the item(s).
Film material is housed in cold storage and must reacclimate prior to viewing (Film Cans 1-40). Please contact staff 48 hours in advance of research visit at askhagley@hagley.org
Repository Details
Repository Details
Part of the Manuscripts and Archives Repository
