advertising proofs for various Seagram products. Noteworthy advertising includes those for trade publications; the 1938 “America's Finest” campaign featuring attractions of various states; the 1940-1941 “Here's How...” campaign, which in 1940 featured sports writers and broadcasters commenting on various current sporting events, and in 1941, broadened it subject matter; and Ukrainian and Hebrew language advertisements. Many of the advertisements in this scrapbook are not duplicated elsewhere in this collection. Due to the fragile nature of these materials, please use photocopies in Ov. 180