Marketing Research Studies, 1962-1987
Sub-Series
Accession: 2132Identifier: 2132-I.-B.
Part of collection: Irv Koons papers (2132)
Dates
- Creation: 1962-1987
Scope and Content
Contains marketing research studies which provide detailed assessments of consumer attitudes and preferences as well as presenting strategies for improving products' market position relative to leading competitors.
Extent
From the Collection: 68.5 Linear Feet
Language of Materials
From the Collection: English
Additional Description
Access Restrictions
No restrictions on access; this collection is open for research.
Repository Details
Repository Details
Part of the Manuscripts and Archives Repository