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Marketing Research Studies, 1962-1987

 Sub-Series
Accession: 2132Identifier: 2132-I.-B.

Part of collection: Irv Koons papers (2132)

Dates

  • Creation: 1962-1987

Scope and Content

Contains marketing research studies which provide detailed assessments of consumer attitudes and preferences as well as presenting strategies for improving products' market position relative to leading competitors.

Extent

From the Collection: 68.5 Linear Feet

Language of Materials

From the Collection: English

Additional Description

Access Restrictions

No restrictions on access; this collection is open for research.

Related Names

Creator

Repository Details

Repository Details

Part of the Manuscripts and Archives Repository

Contact:
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