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Reports, 1955-1986

 Sub-Series
Accession: 1942Identifier: 1942-VIII. -A.

Dates

  • Creation: 1955-1986

Scope and Content

Consists of reports and surveys commissioned or conducted by I.F.C.A. for the purpose of circulation among the membership. Most are concerned with company advertising expenditures and practices, but several concentrate on marketing. Other topics include member companies' response to the "changing status of women" (1976) and college students' opinions of life insurance (ca. 1965). Also included is a "Three-​Year Strategic Plan, 1987-​1990".

Extent

From the Collection: 17 Linear Feet

Language of Materials

From the Collection: English

Additional Description

Access Restrictions

Some records under a 25-year time seal.

Related Names

Creator

Repository Details

Repository Details

Part of the Manuscripts and Archives Repository

Contact:
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Wilmington Delaware 19807 USA
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