Reports, 1955-1986
Part of collection: Insurance & Financial Communicators Association records (1942)
Dates
- Creation: 1955-1986
Scope and Content
Consists of reports and surveys commissioned or conducted by I.F.C.A. for the purpose of circulation among the membership. Most are concerned with company advertising expenditures and practices, but several concentrate on marketing. Other topics include member companies' response to the "changing status of women" (1976) and college students' opinions of life insurance (ca. 1965). Also included is a "Three-Year Strategic Plan, 1987-1990".
Extent
From the Collection: 17 Linear Feet
Language of Materials
From the Collection: English
Additional Description
Access Restrictions
Some records under a 25-year time seal.
Related Names
Creator
- From the Collection: Insurance & Financial Communicators Association (Organization)
Repository Details
Repository Details
Part of the Manuscripts and Archives Repository