This series includes advertising brochures, sales bulletins, and proposals prepared for Sperry Univac customers. The files describe most of the major UNIVAC computer systems sold during the 1950s and 1960s. Among the systems represented are those designed for automated accounting systems, numerical control for machine shops, missile guidance, and optical scanning. The sales records document customer expectation and show how Sperry Univac attempted to respond to these changing needs. They show that in spite of Sperry Univac's effort to compete with IBM for corporate contracts during the 1950s and 1960s, the United States government and the military continued to be the company's most important customers. During this period Sperry continued to be a major supplier of computer equipment to the Army, Air Force, Navy, Atomic Energy Commission, General Services Administration, and National Bureau of Standards.

The sales and marketing records also include copies of the Monthly Management Review and Sales Bulletin as well as the minutes of Sperry Univac's Product Planning Group. Management services research reports document efforts to evaluate competitive computer systems with particular emphasis, of course, on IBM.

Also included are administrative records from the Sales and Marketing Dept., including procedural manuals, correspondence, budgets, and product planning records. There are also records from the Univac Scientific Exchange (USE, Inc.), which was formed in 1955 to facilitate common standards and information exchange among users of the Univac 1103A computer.