Typewriter Division
Part of collection: Sperry Rand Corporation. Remington Rand Division records, Subgroup III. Advertising and Sales Promotion Department (1825-III)
Dates
- From the Collection: Creation: 1830-1975
- From the Collection: Creation: Majority of material found within 1920-1955
Scope and Contents
The Typewriter Division series consists of four subseries: Historical files; Remington Typewriter Company; Remington Rand Typewriters; and School Department.
Historical files subseries is comprised of records collected by the Advertising and Sales Promotion Department for their history files. The subseries has been further divided into two parts: 1. History of the Typewriter and 2. Remington Rand History. Because the history of Remington Rand is integral to the overall history of the typewriter, there is naturally some overlap in these two sections. Files categorized as Remington Rand History refer solely or predominately to the company.
Remington Typewriter Company subseries includes over 2000 diagrams of keyboards used on Remington and Smith-Premier typewriters (which were manufactured by Remington). The company specially designed keyboards for specific business applications, foreign languages and regional polyglots. Trade catalogs, instruction manuals, sales literature and other materials are arranged by the typewriters they advertised. Records for typewriter supplies manufactured by Remington Typewriter Company are located in Series II. Remtico Division. The subseries contains materials from Wyckoff, Seamans & Benedict including W.O. Wyckoff's scrapbook with typing samples dating to 1878.
Remington Rand Typewriters subseries is arranged primarily by product. Included are many trade catalogs, sales manuals, operating manuals, posters and advertisements. Of particular interest are the sales letters and bulletins which can be used to trace Remington Rand advertising strategies. Sales letters and bulletins were issued from the Advertising and Sales Promotions Department to salesmen and district managers. The letters explained the ideas behind individual advertising pieces or groups of advertising, the goals and planning of each campaign and the recommended follow-up by the sales force. The popular history-theme campaign which included a letter written by Mark Twain is part of the Model 17 materials in this subseries. Materials relating to Noiseless typewriters include literature about the harmful effects of noise. A Federal Trade Commission stipulation to cease and desist certain advertising for portable models is noteworthy.
School Department subseries consists of advertisements focused on selling office products to schools and vocational programs. The department reached classroom teachers and students by providing curriculum support materials and advertising in business education trade journals. The company also encouraged students to rent or buy Remington Rand typewriters through special programs. Marketing to schools was an important part of the company's overall advertising strategies since the brand preferences of typists were often developed while they were still in school.
Extent
From the Collection: 30 Linear Feet
Additional Description
Access Restrictions
No restrictions on access; this collection is open for research.
Litigators may not view the collection without approval.
Related Names
Creator
- From the Collection: Sperry Rand (Corporation). Remington Rand Division (Organization)
Repository Details
Repository Details
Part of the Manuscripts and Archives Repository