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DuPont Company automotive color bulletins

Creation: 1930s-1970s
 Collection
Accession: 2023-222

Abstract

E.I. du Pont de Nemours & Company is a chemical company more commonly referred to as the DuPont Company. The Fabrics and Finishes Department produced DuPont's consumer lines of paints and finishes. Duco was a durable, quick-drying lacquer used for appliances. It was the standard finish for General Motors (GM) vehicles. Dulux was glossier, which made it more popular than Duco. This is a small collection of automotive color bulletins from the DuPont Company Finishes Division, Refinish Sales unit. The bulletins are arranged by model of vehicle. They were grouped together in binders over several years, presumably to show buyers or prospective buyers the color options available for each model car each year. The bulk of dates covered are 1935 to 1959 and 1968 to 1986.

Dates

  • Creation: 1930s-1970s

Creator

Extent

3.75 Linear Feet

Historical Note

E.I. du Pont de Nemours & Company is a chemical company more commonly referred to as the DuPont Company. The Fabrics and Finishes Department produced DuPont's consumer lines of paints and finishes; antifreezes; automotive, household, and marine supplies; lawn and garden products; sponges; and various small specialty items.

Lucite was developed in 1931. Because Lucite is clear and transparent, it is used as a glass substitute and in lenses, medical and dental applications, and paints. Lucite was eventually used in paints for automotive finishes. Lucite paint replaced the Duco and Dulux paints, which DuPont had created in 1920 and 1926, respectively. Duco was a durable, quick-drying lacquer used for appliances. It was the standard finish for General Motors (GM) vehicles. Dulux was glossier, which made it more popular than Duco. Lucite paint was introduced in the 1950s and was less expensive and more durable than its predecessors.

In the 1960s, Lucite paints were marketed as interior and exterior house paint. Increased competition throughout the 1970s caused Lucite house paint manufacturing to cease completely by 1983.

Scope and Contents

This is a small collection of automotive color bulletins from the DuPont Company Finishes Division, Refinish Sales unit.

The bulletins are arranged by model of vehicle. They were grouped together in binders over several years, presumably to show buyers or prospective buyers the color options available for each model car each year. Each bulletin includes color chip samples, color mixing formulas, and color combinations (e.g., body, stripe, fender, molding, door saddle convertibles, artillery steel wheels, steel wheels, and sheet metal). The materials have been removed from the binders for preservation purposes; the binders have not been retained.

The first five volumes of bulletins date from 1935 to 1959. The makes of vehicles the DuPont Company paints were available for include: American Motor Corporation (AMC), General Motors (GM), Chrysler, Ford, and Studebacker-Packard.

The models of GM vehicles include: Buick, Cadillac, Chevrolet, Oldsmobile, and Pontiac. Of these, only the bulletins for Cadillac consist of a full set, and all of the others are missing between the first five to ten issues. These models began as their own independent companies, becoming divisions of General Motors between 1908 and 1931.

The models of American Motor Corporation vehicles include: Hudson, Kaiser, Nash, Rambler, and Willys. The Kaiser and Willys color bulletins are full sets. Hudson is missing the first issue. Nash and Rambler are missing the first five and six issues, respectively. The first Ramblers date to 1897; the company was purchased by Nash in 1950. In 1954, Nash merged with Hudson to form the American Motor Corporation (AMC). Kaiser began as the Kaiser-Frazer Corporation in 1947. In 1953, Kaiser took over Willys (unofficially Kaiser-Willys); the company was renamed "Willys-Overland," then "Willys Motor Company," before being renamed again in 1963 as the Kaiser Jeep Corporation. It was sold to AMC in 1970.

The models of Chrysler vehicles include: Chrysler, DeSoto, Dodge, and Plymouth; all of these have been divisions of Chrysler since 1928. None of these have a full run; all are missing the first five to six issues.

The models for Ford vehicles include: Ford, Edsel, Lincoln, and Mercury. All are full runs except for Ford, which is missing the first five issues. The Lincoln division began in 1917, while the Mercury division began in 1939. The Edsel automobile was marketed by Ford from 1958 to 1960 before it was discontinued.

Packard began in 1899, and Studebaker began in 1852; the two companies merged to form Studebaker-Packard. In 1962, Studebaker reverted to using its former name. There is a complete run of the Packard color bulletins; Studebaker is missing the first four issues.

After 1959, there was a gap in the color bulletins and a change in formatting. The color bulletins were no longer released by individual car models; instead, they were released by car make with individual car models included within the same bulletin.

The reformatted bulletins date from 1968 to 1986 and are for AMC, Chrysler, Ford (missing the 1968 issue, but including 1965 and 1967), and GM (missing the 1983 issue). For Studebaker, there is only the 1969 issue.

For DuPont color lines for trucks, there are issues dating from 1938 to 1952 and 1964 to 1982.

Additional materials include price lists, sales memoranda, color bulletin advanced memoranda, blending and mixing formulas, striping/lettering/tinting information, color codes, international automobile color bulletins, and Imron enamels.

Access Restrictions

No restrictions on access; this collection is open for research.

Language of Materials

English

Finding Aid & Administrative Information

Title:
DuPont Company automotive color bulletins
Author:
Laurie Sather
Date:
2023
Description rules:
Describing Archives: A Content Standard
Language of description:
English
Script of description:
Latin

Repository Details

Repository Details

Part of the Audiovisual Collections Repository

Contact:
PO Box 3630
Wilmington Delaware 19807 USA
302-658-2400