This series documents employees working on various aspects of MCI’s marketing operations and activities. It largely reflects the divisional orientation, decentralized nature and creative process of MCI’s everyday marketing activities after the establishment of divestiture and equal access created a new national advertising market for residential and business telecommunications services. The series is organized into three subseries: Training, Marketing, and Sales meetings.

Training subseries

These sales training videotapes cover how to make sales calls, handle complaints, incorporate digital imaging products into sales programs, business traveling tips, and how to sell door-to-door. Several videos provide general sales training techniques, some of the videos focus on how to sell a specific MCI programs/services such as Advantage Service, Omni-Call service, Friends and Family, Free Calling promotion, VNET, MCI Hard Card, and MCI Mail. A set of videos gives an overview of a new sales commission system and how to use it. One tape discusses how to sell MCI services specifically to bankers and financial officers. There is also one tape about an MCI exhibition booth which discusses each part of the exhibit and how to set up the booth. The videos date from 1982 to 1997.

Marketing subseries

Contains advertisements from newspapers, posters, print ads, direct mail ad samples for new services and joint promotions, and a merchandising kit for Amway/MCI. There are several audio recordings of a radio advertising spots. Three sets of slides/transparencies for promotional presentations on MCI Mail, MCI/McDonald’s joint promotion and MCI/AMEX joint service. There are also electronic records from MCI Design Department Product Requests containing artwork, logos, and other promotional materials. Access copies are available for most electronic files, however, some are inaccessible at this time. These materials date from 1971 through 1997.

Sales meetings subseries

Includes video recordings of sales meeting presentations and events, as well as a few promotional pieces about upcoming sales meetings. Locations of the sales meetings include Denver, Colorado (1984), Dallas, Texas (1987), Atlanta, Georgia (1988), and an unidentified location (1990). Promotional videos are for the Sagamore Sales Conference and a National Sales meeting in New Orleans, Louisiana. There is one video containing Spanish language MCI commercials with incorrect subtitles intended as a humorous promotion to be shown at the Atlanta Sales Conference in 1988.