Sebastionelli discusses his background in a military family, and early career in firefighting. An injury on the job forced Sebastionelli to reconsider his career options, a process that led him into the craft brewing industry. Lacking sufficient capital and expertise to open a brewery, Sebastionelli decided to try an innovative business model providing mobile canning services for craft breweries. Sebastionelli discusses the challenges of getting his business off the ground, which involved skills development, industry networking, and extensive assistance from his wife and business partner Ashley Sebastionelli. Sebastionelli has enjoyed considerable success with his business, such that he has expanded its offerings to include packaging brokerage services and co-manufacturing, co-packaging services for alcoholic and non-alcoholic craft beverage industries. [ID: Matthew_Sabastionelli_3_11_16].