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McDonald, Robert E. (Robert Emmett), 1915-2000

 Person

Found in 1 Collection or Record:

Executive Officer files, 1960-1970

 Series
Accession: 1825-IIdentifier: 1825-I-III.
Scope and Content:

This series describes the history of the company during the 1960s, a period during which it steadily lost market share to IBM. The correspondence of President R.E. McDonald and Vice Presidents F.R. Raach and G.H. Geick documents corporate strategy, organization changes, technological innovation, and sales policies.

Dates: 1960-1970